Bakers Footwear Group has agreed to sell its 39-year-old Wild...

Bakers Footwear Group has agreed to sell its 39-year-old Wild Pair brand trademark to Steve Madden. Steve Madden will pay up to $4 million for the trademark while entering into a non-exclusive, royalty-free perpetual license, allowing Bakers to still sell the brand in eponymous stores and Wild Pair stores and ...

SIGN-IN if you are already a subscriber of Shoe Intelligence.

barrier_image_SI

Subscribe today

Your membership benefits:

  • Unlimited access to shoeintelligence.com - all insight, analysis and statistics 24h/day available online
  • Our executive edition of Shoe Intelligence (Digital Edition) - the must-read for all decision-makers in the industry
  • Weekly E-mail Briefing from the Chief Editor with the lastest analysis and most important industry developments
  • Case studies and best practices on business challenges
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry
  • Unlimited access to shoeintelligence.com - all insight, analysis and statistics 24h/day available online
  • Powerful search and access to over 16,500 articles and analyses in the archive
  • Personal library to save articles and track your key content
  • Organisation-wide access across offices, people and devices

To continue reading this article REGISTER NOW