All Case Studies articles – Page 3
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ArticleHow Covid-19 has increased the signification of the Indian market for RAM
The disruption caused by the Covid-19 pandemic has increased the importance of the domestic market for the Indian footwear manufacturer RAM, and its weight in the company’s business is expected to remain above pre-pandemic levels even when the situation stabilizes. The company is also ready to take on its Chinese ...
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ArticleHow a Ukrainian footwear expert is helping her country and rebuilding her business
Krystyna Mandrykina In an exclusive interview with Shoe Intelligence, Krystyna Mandrykina, a Ukrainian-born footwear manager and consultant currently working in Turkey, explains how the Russian invasion of Ukraine has shattered her personal and professional life. She also provides a riveting account of how the Ukrainians are reorganizing ...
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ArticleHow UFG created a new structure for the Gap brand and to expand its license portfolio
Unlimited Footwear Group (UFG), the Dutch group managing an extensive portfolio of proprietary and licensed brands, has created a new wholly-owned unit to manage the Gap license that it has obtained for the European Union, the U.K., Switzerland and Scandinavia. The first Gap footwear collection produced by UFG for men, ...
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ArticleHow a royal celebrity boosted the sales of Laro’s espadrilles
Laro, the Spanish footwear manufacturer known for the Macarena brand, saw its revenues rise to a record €9 million in 2021 from €7.2 million in 2020 thanks to the success of its espadrilles, known as alpargatas in Spanish. Last year’s top line is also significantly higher than the €7 million ...
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ArticleHow DIS reinvented itself after being hit by Covid-19
Design Italian Shoes (DIS) suffered severely from Covid-19-related lockdowns, which stopped clients from visiting stores fitted with its feet scanners and ordering customized shoes. In dire straits, the company, led by the brothers Andrea and Francesco Carpineti, had to re-invent itself and is now a thriving technological startup. “2021 was ...
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ArticleHow supply disruption, inflation impact Valleverde’s international expansion
Valleverde, the Italian brand of comfort shoes, was a household name in its home country, underpinned by a vast network of directly-operated and franchised mono-brand stores and high-profile advertising campaigns featuring domestic and international celebrities such as the winners of the Miss Italia beauty contest and the Hollywood star Kevin ...
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ArticleHow Nice Footwear structured the takeover of Favaro
Following the initial public offering (IPO) of Nice Footwear, which completed on Nov. 18, 2021, we have carried out an in-depth study of the company’s strategy, focusing on its acquisition of Favaro Manifattura Calzaturiera in June last year and its plans to develop the Italian producer of high-end women’s shoes. ...
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ArticleHow Ralph Lauren transformed into a data-driven organization reviving brand relevance and driving sales
The historic American apparel brand’s sales revenue has been in decline. But by using data to understand customers better, it has carved out a brighter future.
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ArticleSsense: How relentless focus on target market lead to strong sales growth
The Canadian online fashion retailer adopted an alternative approach to its competitors, staying true to its traditional consumer base rather than diluting its offering.
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ArticleHow About You has become Europe’s fastest-growing online fashion platform
The company is using technology – and good timing – to stand out in a crowded market of online retailers.
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