All Marketing articles
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ArticleLloyd Shoes changes name to Lloyd Lifestyle
The German shoemaker Lloyd Shoes has changed its name to Lloyd Lifestyle GmbH, reflecting the brand’s new direction, the company announced. The name change follows the acquisition by Swiss sports and lifestyle firm Arklyz AG and mirrors the company’s’ new strategic direction. “This change reflects the company’s strategic shift ...
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Heydude picks Sydney Sweeney as its brand ambassador
Heydude hired Sydney Sweeney as its “global spokesperson.” On Aug. 21, the brand owned by Crocs, announced a long-term and global partnership with Sweeney as well as unveiling its new brand campaign ”to create a movement of Dudes.” Sweeney is a two-time Emmy nominated actress and producer.
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Skechers hires Ruud Gullit as brand ambassador in Benelux
Ruud Gullit, a football legend and former captain of the Dutch national team, has signed on with Skechers as its first ambassador in Benelux. Named World Soccer Player of the Year twice, Gullit will be featured in multi-platform marketing for Skechers’ footwear and apparel collections, including Skechers Hands Free Slip-ins ...
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Stuart Weitzman hires five global ambassadors
Stuart Weitzman announced five new global ambassadors: Aly Raisman, Christy Turlington, Issa Rae, Lucy Liu and Ming Xi. They are set to star in the brand’s new campaign film “How Lovely to Be a Woman,” premiering Sept. 4.
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Tamaris wins twice at the German Brand Award
Tamaris, a brand of the German footwear manufacturer and distributor Wortmann Group, has won in two categories at the German Brand Award, which were presented in Berlin. The Detmold-based company won the Gold prize in the category “Excellent Brands - Fashion,” the highest award for excellence in brand management, ...
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ArticleC-Suite interview: SJ hires a designer to build up its brand identity and starts rolling out its retail concept
SJ, the brand launched simultaneously in Europe and Asia by the Belgian footwear group Cortina in January, has hired an external consultant, Germain Thomine, to help develop its product range and fine tune its image. Meanwhile, SJ is honing its retailing skills in Asia thanks to the opening of points ...
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Golden Goose introduces summer retail concept
Italian luxury sneaker brand Golden Goose is unveiling Bar Golden, a new retail experience inspired by the Italian culture and design of the 1960s. The new concept is launching in the seaside resorts of Forte dei Marmi, Italy, and Bodrum, Turkey. The stores showcase a selection of vintage objects such ...
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ArticleKienast rebrands all ABC and K+K stores as Reno
The German family-owned shoe retailer Kienast Group has announced that between August and October this year it will rebrand approximately 250 of its stores as Reno. The change will affect stores currently operating under the ABC Schuh-Center and K+K Schuh-Center brands. The decision to switch to the Reno banner ...
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Deichmann’s subsidiary Supremo to distribute Kappa in Germany and Austria
The German footwear company Supremo is taking over distribution of the Italian sports lifestyle brand Kappa in Germany and Austria as it further expands its portfolio of licensed brands, which already includes Tom Tailor, Lurchi and Romika. The retail prices for the new Kappa collection from Supremo are expected ...
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ArticleHenkelman Footwear details its plans for Bullboxer
The Dutch footwear group Theo Henkelman Footwear has unveiled more details about its plans for Bullboxer’s future, with a revamped design team focusing on a ‘new comfort concept,’ new retail partnerships and an adjusted pricing. Henkelman said that the brand’s design team has been expanded to include former Bullboxer ...
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Dray obtains the Lotto license for Brazil
WHP Global announced a long-term license agreement for Lotto giving Dray Indústria e Comércio the exclusive rights to develop, manufacture, promote and distribute the brand in Brazil. Aiming for a public launch in the second half of 2024, the Lotto product portfolio offered in Brazil will feature footwear, apparel, accessories ...
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Articles.Oliver ends footwear licensing partnership with Wortmann
The footwear brand s.Oliver prepares to venture on its own path as its owner, the German fashion company s.Oliver Bernd Freier GmbH & Co. KG, plans to end its licensing partnership with the Detmold Wortmann Group on Dec. 31, 2025 after more than 20 years, in a bid to “realign ...
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ArticleJosef Seibel launches its one brand concept in Europe
Starting with the autumn/winter 2024/2025 collection, Josef Seibel is streamlining its business with the one brand concept through which all its goods in Europe will be sold under the eponymous brand name. At the end of 2019, the German footwear company announced that it was selling the trademark rights to ...
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ArticleVida Shoes signs a licensing agreement for Merrell, Saucony kids footwear
Wolverine Worldwide has inked two new global licensing deals as part of its strategic evolution into a brand-focused growth entity. Vida Shoes International will take on the role of global licensee for Merrell and Saucony kids footwear under the first agreement. This partnership grants Vida rights to these products across ...
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ArticleKeen introduces a hiking shoe with a lifetime guarantee regarding delamination
Keen introduced the Targhee IV, which it claims is the first shoe in the industry to have a delamination-free lifetime guarantee. Targhee IV is “a boot made to be the last hiking shoe you buy,” the US brand said in a statement. Delamination is when the glue used to adhere ...
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Kuru Footwer releases its 2024 Foot Pain Trends Report
Kuru Footwear has issued its 2024 Foot Pain Trends Report which examines the latest findings surrounding foot pain in America. The Salt Lake City footwear company carried out a survey of over 3,000 American adults that showed that eight in 10 Americans experience foot pain, with nearly half of those ...
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Legero picks TV presenter Funda Vanroy as brand ambassador
Legero, a brand of the Austrian shoe manufacturer Legero United, has teamed up with the German television presenter and actress Funda Vanroy as the new ambassador for the company’s forthcoming spring/summer 2024 collection. Among other things, Vanroy is a presenter on the German television show series Galileo on ProSiebenSat.1’s ...
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Kaanas obtains the footwear license for Avec Les Filles
The Colombian footwear company Kaanas Shoes has entered a licensing agreement with Bagatelle International to design and produce shoes under the Avec Les Filles label. Avec Les Filles was founded in 2017 by Joyce Azria. In 2019, the fashion brand was acquired by Bagatelle. The licensing agreement with Kaanas is ...
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Teva celebrates 40th anniversary with ‘Where to Next?’ campaign
Born in the Grand Canyon in 1984 by a resourceful river guide looking for a way to prevent sandals from floating downstream, the US outdoor footwear brand Teva introduced the world to the first sport sandal. To celebrate this major milestone, the brand, a division of Deckers Brands, has introduced ...
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ArticleAldo to produce bags under the Hunter brand
Aldo Group has entered into another licensing agreement with Authentic Brands Broup (ABG). Under the deal, the Canadian footwear company will take on the design, production and distribution of bags and small leather goods for men and women in the US and Canada. Hunter’s bag collection will launch for the ...
