All Marketing articles – Page 10
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The fourth edition of Momad Shoes, which was held in...
The fourth edition of Momad Shoes, which was held in Madrid on Sept. 22-24, welcomed 5,097 professional visitors, a 5 percent increase compared with the September 2016 edition of the event. Professionals from outside of Spain accounted for 9.7 percent of the total, with a strong presence of buyers from ...
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Realizing the strong potential it has for the development of...
Realizing the strong potential it has for the development of its brand in China, where it enjoys a 50 percent recongnition rate, Birkenstock participated in the recent Shanghai Fashion Week with a special event on Oct. 13. It presented a special edition of embroidered loafers designed in collaboration with a ...
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The organizers of the UITC convention scheduled for next May...
The organizers of the UITC convention scheduled for next May 16-18 at the Sheraton Hotel in Porto are offering an early bird rate to delegates signing up by next Feb. 10. The theme of the conference will be “From Fashion to Factory, a New Technological Age,” covering also customization, new ...
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Short stops
Etienne Cochet has resigned as general manager of WSN Développement,...
Etienne Cochet has resigned as general manager of WSN Développement, organizer of Who's Next and the related Première Classe show of accessories in Paris, after 16 months in the job
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A new series of classes and seminars for shoe industry...
A new series of classes and seminars for shoe industry students and managers has been launched in the Italian shoe town of Vigevano by Nicoline van Enders, allowing her to rebound from the bankrutcy of the SLEM program that she had created in the Netherlands. Her « Footwearist » students will have ...
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The Tecnica Group's Moon Boot, which is growing strongly right...
The Tecnica Group's Moon Boot, which is growing strongly right now, is one of 111 garments and accessories that have been selected for an exhibition running from last Oct. 1 through Jan. 28 at New York's Museum of Modern Art, covering its entire floor. Called “Items: Is Fashion Modern,” the ...
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TheMicam made a big splash last month, counting a total...
TheMicam made a big splash last month, counting a total of 47,187 daily visits, or 5.6 percent more than a year ago, indicating that it was a good choice to hold the fair later than before and just before the Milan Fashion Week. The number of visits by Italian trade ...
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The Pakistan Tanners Association (PTA) has announced amended dates for...
The Pakistan Tanners Association (PTA) has announced amended dates for the fourth Pakistan Mega Leather Show, which is now scheduled for Jan. 27-29 at the Lahore International Expo Centre
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An Oscar-winning actress, Emma Stone, will become the face of...
An Oscar-winning actress, Emma Stone, will become the face of Louis Vuitton for the next two years for a figure reported to be $10 million. LMVH had reportedly been chasing Stone for a year and the actress will now appear in television campaigns, as well as in advertisements and at ...
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The 93rd edition of Lineapelle closed in Milan on Oct....
The 93rd edition of Lineapelle closed in Milan on Oct. 6 with a total of 21,687 visitors, up by 2 percent from a year ago. The number of Italian visitors rose by 5 percent to. The number of exhibitors went up by 3.5 percent to a total of 1,285.
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Futurmoda is hosting a total of 309 exhibitors at its...
Futurmoda is hosting a total of 309 exhibitors at its Oct. 25-26 session in Alicante, 30 percent more than one year ago, leading the organizers to consider adding one extra day in the future. Of those, 69 come from outside Spain. A special area of 1,500 square meters is dedicated ...
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The spring/summer 2018 order period for the shoe sector ended...
The spring/summer 2018 order period for the shoe sector ended in Germany with two trade fairs in Munich, Moda Made it Italy and Essenz, in early October. Assocalzaturifici, the organizer of Moda Made in Italy (and also theMicam), said 1,600 visitors attended, a similar number to last year. Essenz reports ...
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More than 1,500 guests turned up at the celebration of...
More than 1,500 guests turned up at the celebration of Analpa's 25th anniversary in Moscow a few weeks ago, coming from Russia and many foreign countries including the U.K., France, Germany, China, Australia, and the United Arab Emirates. Leading celebrities and key figures from the fashion world participated in the ...
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Vögele Shoes recently introduced an online calculation system for children's...
Vögele Shoes recently introduced an online calculation system for children's shoes. According to the Swiss shoe retail chain, more than 80 percent of children's shoes are actually smaller than indicated. On Vögele Shoes' website, parents can enter the length and width of their children's feet. The Swiss retail chain then ...
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Apiccaps, the Portuguese footwear and shoe components industry association, launched...
Apiccaps, the Portuguese footwear and shoe components industry association, launched earlier this year a campaign called Iconic, focusing on the universe of iconic characters from movies and music. So far the campaign has featured Victoria Guerra, interpreting iconic characters to present women's footwear. Now the campaign to promote Portuguese shoes ...
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Skechers has announced a partnership with Camila Cabello on a...
Skechers has announced a partnership with Camila Cabello on a new global marketing campaign. The Cuban-born American singer and songwriter will be the face of Skechers' women's footwear category. The campaign, which will appear in Spanish and English, is scheduled for launch later this month. Cabello, who is 20, started ...
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K-Swiss has launched a new campaign to promote its “Generation...
K-Swiss has launched a new campaign to promote its “Generation K” shoe collection, which targets, in particular, the Gen Z and millennial market. For this campaign, the brand has hired young entrepreneurs who have a large following on social media, and who will appear both in the print campaign and ...
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Deichmann has brought a new look to its range by...
Deichmann has brought a new look to its range by launching nine styles of sneakers from Adidas, Fila, Nike and Puma. They became available online and in selected stores at the end of July. The low-cost German shoe retailer is promoting the collection under the title #Athlashion by Deichmann, with ...
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Skechers Performance has been named the official footwear partner for...
Skechers Performance has been named the official footwear partner for the 2017 Solheim Cup, the women's team golf competition between Europe and the U.S. The event will take place in the U.S., at the Des Moines Golf and Country Club in Iowa, on Aug. 18-20. Selected players will wear a limited-edition ...
