All Marketing articles – Page 11
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News briefs
Skechers has announced a partnership with Camila Cabello on a...
Skechers has announced a partnership with Camila Cabello on a new global marketing campaign. The Cuban-born American singer and songwriter will be the face of Skechers' women's footwear category. The campaign, which will appear in Spanish and English, is scheduled for launch later this month. Cabello, who is 20, started ...
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With the opening of the new order season, Lloyd Shoes...
With the opening of the new order season, Lloyd Shoes has launched a new ShoeViewer app that enables retailers and consumers to view selected models from The Lloyd Magazine, the German company's catalog, in 3D. Developed together with Scanblue Engineering and the agency Saint Elmo's Hamburg, the app allows users ...
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Désirée Schwarz marked herself as a name to watch out...
Désirée Schwarz marked herself as a name to watch out for in German footwear design by taking out getting an award at the German College of Footwear Design and Technology in Pirmasens. A jury of industry experts, including Achim Tischer, the managing director of Wortmann, and Nina Maier, of the ...
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News briefs
Gigi Hadid is again starring in an international advertising campaign...
Gigi Hadid is again starring in an international advertising campaign for Stuart Weitzman, to promote the brand's autumn/winter 2017 collection. The 22-year-old fashion model is featured in black and white photographs, shot by Mario Testino, where she unveils a new short hair style. Hadid is in fact reportedly wearing a ...
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News briefs
Cheaney has introduced the Donnington, a moccasin inspired by the...
Cheaney has introduced the Donnington, a moccasin inspired by the Italian driving shoes first produced in the 1960s. The new shoe will be made at a factory in Italy, rather than in Cheaney's own factory in Desborough, in the U.K., as the specialist machinery that is required to construct a ...
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News briefs
Mellow Yellow, the brand of shoes and handbags controlled by...
Mellow Yellow, the brand of shoes and handbags controlled by the French Eram group, is diversifying into apparel as part of its development of a total-look strategy. It will launch a line of 120 women's garments, color-coordinated with the brand's shoes, for the next autumn/winter season. It will be sold ...
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News briefs
Vans is collaborating with two very niche streetwear brands, ASSC...
Vans is collaborating with two very niche streetwear brands, ASSC and Patta, on capsule collections based on its Authentic and Valut Sk8-Hi style. The collaborative design with ASSC, which stands for Anti Social Social Club, adds pink to the black and white shoe. It's being launched immediately through the Dover ...
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News briefs
After working with Vans for many years, Carhartt is teaming...
After working with Vans for many years, Carhartt is teaming up with Converse on three styles of the Chuck Taylor All Star, using materials that are frequently found in Carharrt's workwear-inspired garments. They will be available for sale from June 1 online and in physical stores at a price of ...
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News briefs
Crocs has launched a new global campaign featuring John Cena,...
Crocs has launched a new global campaign featuring John Cena, Drew Barrymore, Yoona and Henry Lau as brand ambassadors. The campaign, which is entitled “Come As You Are,” celebrates the uniqueness of individuals and invites people to share with others what makes them unique, while encouraging others to do the ...
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News briefs
The German-based GMS buying group relaunched its corporate website with...
The German-based GMS buying group relaunched its corporate website with a new design, simplified navigation and additional functions for use through both mobile devices and computers. Affiliated retailers can access the website via a log-in area and place their orders for the coming autumn/winter 2017 season. Additionally, retailers can download ...
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News briefs
Leomil has been elected as “best licensee” for 2015-16 by...
Leomil has been elected as “best licensee” for 2015-16 by Sanrio for its Hello Kitty collection sold in the Middle East and North Africa. In spite of a challenging business situation for retailers in the region, the line has enjoyed stable growth over the seasons.
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News briefs
Ellie Goulding, the British singer and songwriter, has put her...
Ellie Goulding, the British singer and songwriter, has put her name on her first collection of shoes. The so-called “Star Collection” named after her has been developed in cooperation with Deichmann, which started selling it worldwide in its physical stores and online on March 15.
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News briefs
Skechers was named Brand of the Year for the third...
Skechers was named Brand of the Year for the third year in a row at the 2017 Footwear Industry Awards during the Moda fashion and footwear show in Birmingham last month. Other winners at the show for specific categories included Anatomic, DB Shoes and Rieker. Furthermore, Skechers got yet another ...
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News briefs
Boa Technology has introduced a new corporate branding and visual...
Boa Technology has introduced a new corporate branding and visual identity, which is to reflect its expanded growth, innovations and partnerships. The updated branding was presented globally in February across an entirely new website, which focuses on educating consumers about Boa's products and categories.
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Short stops
Rob Lowe, the 52-year-old American film and TV actor, is...
Rob Lowe, the 52-year-old American film and TV actor, is again starring in a marketing campaign for Skechers this spring, after a 15-year-long intermission
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News briefs
Tod's is honoring fashion icons and some of its own...
Tod's is honoring fashion icons and some of its own iconic shoe and handbag models in a new book entitled Timeless Icons. The 160-page volume features past and present stars, from the 1960s to present days, such as Audrey Hepburn, Twiggy, James Dean, Marlon Brando, George Clooney, Mick Jagger, Bella ...
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News briefs
Fitflop is launching a global campaign starring Uma Thurman, the...
Fitflop is launching a global campaign starring Uma Thurman, the American actress and model. It is intended to promote Fitflop as a brand of fashion comfort shoes “for superwomen,” as the tagline suggests. The concept was developed by a new global brand director, Shubhankar Ray, who joined the London-based company ...
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Short stops
Amazon Fashion Europe will be using Liya Kebede, the Ethiopian...
Amazon Fashion Europe will be using Liya Kebede, the Ethiopian supermodel, as its new face for a spring/summer 2017 campaign
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Short stops
Groupe Royer has adopted a younger and more dynamic logo...
Groupe Royer has adopted a younger and more dynamic logo for Mod8, the brand of girls' shoes that it took over in 2009
