All Marketing articles – Page 12
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Victoria Guerra, the 27-year-old Portuguese actress and fashion model, will...
Victoria Guerra, the 27-year-old Portuguese actress and fashion model, will be a featured in the 2017 advertising campaign by Apiccaps, the Portuguese shoe industry association. As before, it is to promote Portuguese shoemaking as “the sexiest industry in Europe.” While their growth has slowed down considerably, Apiccaps notes that Portugal's ...
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While women are still its main target, the French San...
While women are still its main target, the French San Marina chain of shoe shops will also try to appeal to male customers next spring by using the image of a well-known French rugby player, Frédéric Michalak, in its advertising.
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Joya, the Swiss brand of comfort shoes, unveiled a new...
Joya, the Swiss brand of comfort shoes, unveiled a new logo and a new corporate identity at an event in Munich on Dec. 6. Developed in concert with an advertising agency, Silberball, they will be launched with the spring 2017 collection
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An interesting analysis by Footwear News indicates that sports brands...
An interesting analysis by Footwear News indicates that sports brands may be getting a certain payoff from sponsoring musicians, fashion models and other celebrities rather than athletes. The cost of these sponsorships is generally lower, although the volumes involved may be lower, too. Paying homage to the sneakers boom, Puma ...
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Crocs has named a roster of brand ambassadors for its...
Crocs has named a roster of brand ambassadors for its upcoming spring 2017 campaign. Among them is Drew Barrymore, the American actress and producer who starred as a child in Spielberg's E.T. the Extra-Terrestrial in 1982. John Cena, the American professional wrestler and WWE champion, will also be an ambassador ...
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An American actress, Uma Thurman, will star in a “Superwoman”...
An American actress, Uma Thurman, will star in a “Superwoman” campaign conducted by Fitflop next spring
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Kangaroos is running a TV spot on the German SuperRTL...
Kangaroos is running a TV spot on the German SuperRTL channel for its Spacelight model
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Wortmann has launched a new and more elegant logo for...
Wortmann has launched a new and more elegant logo for its Caprice line of shoes
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Prada has released a short film entitled “Past Forward,” created...
Prada has released a short film entitled “Past Forward,” created for the fashion house by David O. Russell. A clip of the film had first been shown in September during Prada's womenswear show at Milan Fashion Week. The full black-and-white film was released worldwide on Nov. 17. The film features ...
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Sergio Rossi has unveiled a short movie to celebrate the...
Sergio Rossi has unveiled a short movie to celebrate the holiday season. The clip, which is entitled “The Magic Kingdom,” features the models Lou Shoof, Nataliya Bulycheva and Bhumika Aurora. The trio dances around the Italian factory of the luxury footwear brand, chasing the rabbit or trying to sneak through side doors ...
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News briefs
OrthoLite, the provider of comfort and performance insoles, has announced...
OrthoLite, the provider of comfort and performance insoles, has announced the launch of a new marketing campaign called “The Secret Inside.” The images within the campaign showcase the key features of OrthoLite technology in different concepts including Breathe, Comfort, Rebound, Reduce, and Style. The campaign also illustrates OrthoLite's proprietary open-cell ...
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Palladium, the French footwear label, is launching a marketing campaign...
Palladium, the French footwear label, is launching a marketing campaign for its winter range on Instagram. The brand has selected a team of 17 Instragrammers, which it calls the “Explorers,” based in 17 different European cities, who have been asked to showcase their city along with the Palladium waterproof line.
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Salamander, Reno and Deichmann received the German Fairness Award on...
Salamander, Reno and Deichmann received the German Fairness Award on Oct. 14. In the category of shoe stores, the first prize was given to Salmander, followed by Reno and Deichmann. The jury assessed three different categories: price-performance ratio, reliability and transparency. Reno was ranked first in the category of price-performance, ...
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Bearpaw has announced its first television campaign, which comes on...
Bearpaw has announced its first television campaign, which comes on the heels of the brand's recent venture into the apparel market. The national campaign, which will debut this month, is set to increase brand awareness through commercial spots broadcast on popular U.S. networks for women and families such as Bravo, ...
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Prada has chosen Jessica Chastain for its Resort 2017 campaign....
Prada has chosen Jessica Chastain for its Resort 2017 campaign. The actress was photographed by Willy Vanderperre while posing at Milanese landmarks such as the Ulrico Hoepli Civic Planetary, via Daniele Manin, and the newly inaugurated Fondazione Prada.
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Rider, one of the sandals brands of Grendene, has inked...
Rider, one of the sandals brands of Grendene, has inked a partnership with the Universal Orlando Resort in Florida and the Universal Studios in Hollywood
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A high-heel stiletto shoe by Loriblu that has been worn...
A high-heel stiletto shoe by Loriblu that has been worn by many actors in Italy and the U.S. has been chosen for the poster of “Amateur Night,” the successful movie released in the U.S. this past summer
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News briefs
Steptronic, the fast-growing British brand of affordable formal men's shoes,...
Steptronic, the fast-growing British brand of affordable formal men's shoes, is making its first investments in TV advertising in the U.K. The brand, whose sales grew by 40 percent in the first half of this year, was elected by Drapers magazine a few weeks ago as Mainstream Men's Footwear Brand ...
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The Skechers Foundation has set a $1.5 million fundraising goal...
The Skechers Foundation has set a $1.5 million fundraising goal for its 2016 “Pier to Pier Friendship Walk” to collect money to improve education technology, classroom environment and students' special needs. Various celebrities are expected to participate in the annual event, scheduled for Oct. 23 in Manhattan Beach, California, where ...
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XTI has launched the #xtiworld hashtag to get users to...
XTI has launched the #xtiworld hashtag to get users to share contents on social networks
