All Marketing articles – Page 14
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News briefs
Baldinini is working on a small house museum that would...
Baldinini is working on a small house museum that would show 3,000 shoes, components and documents from its archives, tracing the history of the Italian company, founded in 1910 and currently run by Gimmi Baldinini.
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News briefs
The Skechers Performance Los Angeles Marathon has announced a strategic...
The Skechers Performance Los Angeles Marathon has announced a strategic partnership with Venice Marathon, which is meant to further its global reach and highlight the Sketchers running events on an international scale. Both races boast international fields that draw from more than 60 countries worldwide. The 2016 Venice Marathon is ...
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News briefs
Ugg has appointed Rosie Huntington-Whiteley as its first-ever global women's...
Ugg has appointed Rosie Huntington-Whiteley as its first-ever global women's brand ambassador. The partnership with the English supermodel and actress, best known for her work for Victoria's Secret, will begin with an autumn 2016 campaign featuring the iconic Classic Boot, updated with new features. The campaign will launch this September ...
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News briefs
Apiccaps, the Portuguese shoe industry association, has reported that Inês...
Apiccaps, the Portuguese shoe industry association, has reported that Inês Caleiro is the first Portuguese designer to have won a Dream Award at the Fashion Crowd Challenge in Shanghai. She is the artistic director of a five-year-old brand, Guava. She launched her own fashion brand, inspired by geometric shapes, after ...
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News briefs
Skechers has announced a new multi-year partnership deal with Howie...
Skechers has announced a new multi-year partnership deal with Howie Long. The sportscaster and former NFL defence player, who won the Super Bowl with the Oakland Raiders in 1984, will appear in a campaign to promote Skechers men's footwear collections. The first television commercial is scheduled to launch in time ...
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Short stops
Ana Boyer is a new face for Grendene's Ipanema sandals...
Ana Boyer is a new face for Grendene's Ipanema sandals
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News briefs
Deichmann is collaborating with Warner Bros. Consumer Products for the...
Deichmann is collaborating with Warner Bros. Consumer Products for the launch of shoes with images from the “Batman vs. Superman: Dawn of Justice” movie for children and teenagers. The movie premiered in Germany on March 26. Twelve different shoe models in various styles can be purchased for €24.90 and €29.90 ...
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News briefs
Xti's marketing manager, Maria Escamez Marco, received a special prize...
Xti's marketing manager, Maria Escamez Marco, received a special prize on March 8 from the city of Yecla in connection with the International Mother's Day. The Spanish shoe company was rewarded for the way in which it reconciles the work of mothers with their family lives. Its 7-year-old Ludoteca offers ...
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News briefs
Patrice Rock, the master shoemaker of Berluti, was among eight...
Patrice Rock, the master shoemaker of Berluti, was among eight craftsmen who received a special award as Chevalier des Lettres et des Arts (Knight of Literature and the Arts) from the French Minister of Culture, Audrey Azoulay, last month. She noted that he made 1,500 unique pieces during his 12 ...
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News briefs
Xti, the Spanish footwear and accessories brand, is presenting a...
Xti, the Spanish footwear and accessories brand, is presenting a new campaign for spring/summer 2016 which features Alessandria Ambrosio, the Brazilian top model who is considered one of the most beautiful women in the world. Ambrosio is one of the testimonials of Victoria Secret. She makes her first appearance for ...
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News briefs
Skechers USA was named 2015 Company of the Year and...
Skechers USA was named 2015 Company of the Year and honored with a design award for athleisure by the American Footwear Plus magazine. Meanwhile, Skechers continues to invest is sports sponsorships. While extending its contract with Meb Keflzighi, the American running champion, through 2023, the brand is since Jan. 1 ...
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News briefs
In its centennial year, Keds is launching the Keds Collective,...
In its centennial year, Keds is launching the Keds Collective, a group of celebrated industry leaders who are intended to represent the brand's commitment to powerful women, creativity and self-expression. The Keds Collective features a diverse group of inspiring women from the fashion, music, art, and technology sectors, among which ...
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News briefs
Superga has announced Jack Guinness as the first male ambassador...
Superga has announced Jack Guinness as the first male ambassador to debut its men's core and premium collections. The London-born model, DJ and actor, has joined the Italian footwear brand for two seasons. In addition, Superga is launching a capsule collection designed with Yong Bae Seok, the Korean fashion and ...
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Waldläufer, which launched a new logo and advertising concept at...
Waldläufer, which launched a new logo and advertising concept at the GDS show in Düsseldorf, will also relaunch its website in the next couple of weeks
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News briefs
Skechers USA was named 2015 Company of the Year and...
Skechers USA was named 2015 Company of the Year and honored with a design award for athleisure by the American Footwear Plus magazine. Meanwhile, Skechers continues to invest is sports sponsorships. While extending its contract with Meb Keflzighi, the American running champion, through 2023, the brand is since Jan. 1 ...
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News briefs
Melissa is launching a line of shoes, inspired by a...
Melissa is launching a line of shoes, inspired by a Brazilian version of the baroque style, developed in collaboration with two Brazilian furniture designers, Humberto and Fernando Campana, who specialize in using scrap items. Recycled PVC is used for 30 percent of the styles. Melissa, which is owned by Grendene, ...
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News briefs
W.L. Gore has revamped the Gore-Tex websites for France, Germany,...
W.L. Gore has revamped the Gore-Tex websites for France, Germany, Belgium, Italy, Spain, the U.K. and the U.S. The Netherlands, the Czech Republic, Poland and Russia will follow soon. The new websites present all the new products of Gore-Tex' partner brands, using a simpler and more intuitive architecture for easier ...
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Short stops
Harrys of London has launched its first line of handbags...
Harrys of London has launched its first line of handbags and luggage
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News briefs
Extra Butter has partnered with Diadora on the design of...
Extra Butter has partnered with Diadora on the design of Titan II, a sneaker inspired from “spaghetti westerns,” as reported by Footwear News. Spaghetti westerns are the subgenre of western films that emerged in the mid-1960s and were popularized by Italian film directors, especially Sergio Leone, whose iconic films are ...
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News briefs
New Balance has worked with Grenson, a famous British footwear...
New Balance has worked with Grenson, a famous British footwear producer, to put out a sneaker made at their factories in England. Using calfskin leather, Grenson decorated the upper at its own plant in Northampton, and New Balance assembled the components at its own factory in Flimby. New Balance describes ...
