All Marketing articles – Page 16
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Högl, the Austrian shoe brand, has opened a digital showroom...
Högl, the Austrian shoe brand, has opened a digital showroom on the “We Want Shoes” website, which addresses retailers
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Blundstone has announced the launch of its #HowIRoam campaign, which...
Blundstone has announced the launch of its #HowIRoam campaign, which celebrates its recent collaboration with Ducati. The Australian footwear brand has produced a limited edition #800 Ducati Scrambler boot as part of Ducati Scrambler's official apparel and accessory line. The boot is sold at us.blundstone.com and at select retailers in ...
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Salvatore Ferragamo celebrated its 100th anniversary with a big party...
Salvatore Ferragamo celebrated its 100th anniversary with a big party for the reopening its flagship store on Rodeo Drive, in the plush Beverly Hills district of Hollywood. The Italian company, whose eponymous founder became famous for making shoes for movie stars, has also launched a digital platform that will recount ...
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Two well-known fashion models, Irina Shayk and Stephen James, have...
Two well-known fashion models, Irina Shayk and Stephen James, have become testimonials for Xti, the fast-growing Spanish footwear brand
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Pep Guardiola has signed a personal endorsement deal with Gore-Tex...
Pep Guardiola has signed a personal endorsement deal with Gore-Tex as brand ambassador. The Spanish football coach, who is currently the trainer of FC Bayern München, will represent the Gore-Tex brand and Gore branded apparel and footwear globally for the next four years. During this period, Guardiola will also be ...
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Frank Wright, one of the brands of the Jacobson Group,...
Frank Wright, one of the brands of the Jacobson Group, has announced rebranding of its military-inspired crest logo with a more contemporary feel
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Ars Sutoria has changed its name to Arssutoria, sporting a...
Ars Sutoria has changed its name to Arssutoria, sporting a more modern logo
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Skechers has taken over the sponsorship of the Los Angeles...
Skechers has taken over the sponsorship of the Los Angeles Marathon from Asics
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Horst Wortmann was given the Lifestyle Achievement Award by Schuhkurier...
Horst Wortmann was given the Lifestyle Achievement Award by Schuhkurier at the recent GDS
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Steve Jamison, proprietory of Blue Sole Shoes, an 8-year-old shop...
Steve Jamison, proprietory of Blue Sole Shoes, an 8-year-old shop in Philadelphia specializing in Italian men's shoes, has won one of the two Micam Awards given to buyers of Italian footwear at last week's session of theMicam. The store's best-sellers are the John Galliano and Roberto Cavalli collections of Roberto ...
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Cole Haan is launching a multi-channel digital and social campaign...
Cole Haan is launching a multi-channel digital and social campaign named “Prepare for Takeoff,” which highlights its ZeroGrand lightweight shoe, as part of the autumn 2015 collection. The campaign features three stars of the New York City Ballet - Sara Mearns, Megan Fairchild and Gretchen Smith - alongside two male ...
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Hotter, the British brand of comfort shoes, said its staff...
Hotter, the British brand of comfort shoes, said its staff is “walking on air” as it won a Queen's Award for International Trade on July 14, after securing a place in the Sunday Times International Fasttrack. The company, which remains the largest footwear manufacturer in the U.K., created 130 new ...
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Skechers has announced that Meghan Trainor will appear in a...
Skechers has announced that Meghan Trainor will appear in a brand's global marketing and social media campaign that will start later this year and go through 2017. To start with, she will appear in a TV commercial. Trainor, 21, is an American Grammy-nominated singer, songwriter and record producer. She rose ...
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The chief executive of Church & Co, Stephen Etheridge, has...
The chief executive of Church & Co, Stephen Etheridge, has been made an honorary fellow of the University of Northampton at this year's summer graduation ceremonies. The footwear company is based in Northampton and its shoe production started back in 1675. Etheridge is already associated with the university, as it ...
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Keds has announced the launch of Ladies First Since 1916,...
Keds has announced the launch of Ladies First Since 1916, a global brand platform and ad campaign around female empowerment featuring American singer and actress Taylor Swift. The campaign, created in partnership with kirshenbaum bond senecal + partners (kbs+p), showcases the Keds footwear collection for autumn 2015, with messages that ...
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Falc is producing a new line of men's sneakers developed...
Falc is producing a new line of men's sneakers developed in collaboration with an Italian fashion blogger, Mariano Di Vaio, that was presented at the recent Pitti Uomo fair in Florence
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Jockey International will come out with its first line of...
Jockey International will come out with its first line of men's and women's shoes in spring/summer 2016, followed by a more comprehensive line for the autumn/winter 2016/17 season, including slippers and tongs. It will be developed under a license with The Eastman Group, which specializes in technical fabrics. The footwear ...
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Gabor has decided to terminate its line of children's shoes...
Gabor has decided to terminate its line of children's shoes after delivery of the autumn/winter 2015/16 collection, stating that its German licensee, WKL, can no longer produce the required quantities
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Laverda, the historic Italian brand of high performance motorcycles, is...
Laverda, the historic Italian brand of high performance motorcycles, is entering the fashion world, and Alberto Del Biondi has been charged with the creative management of the new lifestyle collections. Del Biondi, based in Padua, will develop Laverda lines of clothing, footwear, handbags and accessories. The new product lines will ...
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Patrick Cox is making a comeback with a new brand...
Patrick Cox is making a comeback with a new brand called Lathbridge by Patrick Cox. It has just presented its spring/summer 2016 line in London, but the first collection for autumn/winter 2015/16 will be sold in Kurt Geiger stores in the U.K. and on a web store due to start ...
