All Marketing articles – Page 17
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Only, one of the fashion brands of the Danish Bestseller...
Only, one of the fashion brands of the Danish Bestseller group, has developed a line of 20 styles of shoes with Zalando. Starting in August, will be offered initially on Zalando's German website, on Only's web shop and the 30 Only store in Germany. There are more than 300 Only ...
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A young Norwegian fashion blogger based in New York, Hanneli...
A young Norwegian fashion blogger based in New York, Hanneli Mustaparta, is putting her name on a limited edition of shoes for Deichmann that will be offered on its website and at selected Deichmann stores in various European countries
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Schuhe.de, the website of the ANWR Group, has received a...
Schuhe.de, the website of the ANWR Group, has received a special prize for its creative team
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Stride Rite has announced a new partnership with Rosie Pope,...
Stride Rite has announced a new partnership with Rosie Pope, the British-American designer, parenting guru and TV personality. Pope, a mother of four children, will provide engaging content to help Stride Rite connect with today's families. StrideRite.com will feature a dedicated lead capture page for the exclusive Rosie Pope content, ...
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Fondazione Prada celebrated the opening of its new venue in...
Fondazione Prada celebrated the opening of its new venue in Milan with a visit by the Italian Prime Minister Matteo Renzi and Italy's Minister of Culture, Dario Franceschini, on May 3. The facility then opened to the public on May 9. Located in Largo Isarco, south of the city center, ...
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Sanuk has launched of a global, multi-platform marketing campaign, showing...
Sanuk has launched of a global, multi-platform marketing campaign, showing examples of people who are comfortable in their own skin. It tries to reach out to new consumers in fun ways through images of friendly motorbike races, archery challenges, desert golf tournaments and other smile-inducing activities.
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Converse Rubber Tracks, the sports brand studio program, is going...
Converse Rubber Tracks, the sports brand studio program, is going global after a new partnership was established with London's Abbey Road, the iconic studios most closely associated with the Beatles. Converse's studio program was launched in 2011, with the opening of the first brick-and-mortar Rubber Tracks studio in Brooklyn, to ...
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Skechers is in the top ten brands best perceived by...
Skechers is in the top ten brands best perceived by mothers in the U.S., according to the consumer perception firm YouGov's BrandIndex. Over the past three months, YouGov surveyed 20,000 mothers with children under 18. Brands were ranked by averaging sub-scores on quality, satisfaction, impression, value, reputation and willingness to ...
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A young ballet star, Maddie Ziegler, as signed up as...
A young ballet star, Maddie Ziegler, as signed up as brand ambassador for Capezio +++ Vibram will use a mobile van during the World Fair starting in Milan in September to allow visitors to choose the preferred sole for their shoes, personalizing them or improving their performance
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Geox is acting as technical sponsor of the Italian Pavilion...
Geox is acting as technical sponsor of the Italian Pavilion at the recently started Milan World Fair
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Kangaroos is acting as the main sponsor of Angelique Germann,...
Kangaroos is acting as the main sponsor of Angelique Germann, a 24-year-old Formula 3 auto racer
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Candie's is launching its spring/summer 2015 marketing campaign on Instagram,...
Candie's is launching its spring/summer 2015 marketing campaign on Instagram, featuring a fashion blogger, Shea Marie
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Louis Vuitton remained the most valuable brand in 2014, according...
Louis Vuitton remained the most valuable brand in 2014, according to an annual study by Millward Brown and WPP. Its value actually increased by 6 percent to $27.45 billion. Hermès came next, and strangely, in spite of the positive results reported by its owners, its value declined by 13 percent ...
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Red Wing Shoes is one of the recipients of the...
Red Wing Shoes is one of the recipients of the Manufacturing Executive 2015 Manufacturing Leadership 100 Award (ML 100), in the Supply Chain Leadership category. ML winners and their technology partners will be honored at a gala in Carlsbad, California, on June 4, at the conclusion of the 11th annual ...
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A women's shoe collection presented by Stephane Kelian, owned by...
A women's shoe collection presented by Stephane Kelian, owned by Royer Licenses, and a collection of men's shoes by Jay Jay Japan won prizes for excellence in shoe design at the latest Fashion Access show in Hong Kong.
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Clarks will use WhatsApp, the popular social messaging platform, to...
Clarks will use WhatsApp, the popular social messaging platform, to tell customers the story of its 65-year-old Desert Boot. Teaser films on social media will encourage users to add a new contact number to their WhatsApp mobile application. The campaign is meant to illustrate the iconic shoe from the viewpoint ...
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Hotter, the biggest shoe manufacturer in the U.K., has won...
Hotter, the biggest shoe manufacturer in the U.K., has won a Queen's Award for Enterprise because of its outstanding success in international trade. The company says its foreign sales grew by 123 percent in the last three years, but declines to provide any figures except to say that it ships ...
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Crocs has announced the launch of its first global integrated...
Crocs has announced the launch of its first global integrated marketing campaign. The #FindYourFun campaign, which launched on Mar. 30, will run throughout 2015 in the U.S., Germany, U.K., China, Japan and South Korea. Consumers are encouraged to “find their fun,” as the tagline suggests, through innovative imagery featuring Crocs' ...
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Cole Haan has presented The American Dream Project, its first...
Cole Haan has presented The American Dream Project, its first ever film production, realized in collaboration with Happy Marshall Productions. The docu-series explores the concept of “the American dream.” Filmmaker James Marshall and photographer Todd Williams embarked on an epic journey across the U.S. carrying just $250. In order to travel ...
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Stuart Weitzman has launched its first Instagram-based advertising campaign, targeting...
Stuart Weitzman has launched its first Instagram-based advertising campaign, targeting women aged 22 to 40 in North America. The digital campaign features the Cinemagraphs, a hybrid of photography and motion. The Cinemagraphs animates a small part of a picture to appear like a video. When scrolling through Instagram, the client ...
