All Marketing articles – Page 18
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News briefs
Zalando is shifting to a softer marketing strategy after blasting...
Zalando is shifting to a softer marketing strategy after blasting the market with its previous commercial spots, where its customers were screaming for joy when they received their orders. Its new 27-second spot alerts customers to get ready for the season's trends, featuring fashion models wearing a variety of styles ...
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Prada has launched “A Future Archive,” a comprehensive online catalogue...
Prada has launched “A Future Archive,” a comprehensive online catalogue of its show photos and campaign videos going back to 1987. The online resource, created as part of Prada's website revamp, features images of the young Kate Moss, Christy Turlington and Naomi Campbell, as well as most of the other ...
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The American Apparel & Footwear Association (AAFA) has named Brown...
The American Apparel & Footwear Association (AAFA) has named Brown Shoe Co. as Company of the Year for 2015
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Caprice, one of the brands of the Wortmann Group, has...
Caprice, one of the brands of the Wortmann Group, has signed up the 21-year-old Desirèe Cordero Ferrer, who was elected Miss Spain last October, as a testimonial for the brand
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News briefs
Kangaroos' original sneakers are hot. The brand's licensee in Germany,...
Kangaroos' original sneakers are hot. The brand's licensee in Germany, Bernd Hummel, had put out limited editions of 150 pairs for three styles of its former Abyss collection in 2013 and 2014, in cooperation with a famous German sneaker store in Berlin, Overkill. The latest release, the Abyss Flip, came ...
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News briefs
CCILU, the fast-growing brand managed by Killick Datta out of...
CCILU, the fast-growing brand managed by Killick Datta out of Singapore, has launched a global advertising campaign together with its distributors around the world to back up sales of its spring/summer collection. Running under the “Stand Your Ground” slogan, it calls for boldness and being true to oneself. Developed by ...
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The supermodel Chrissy Teigen and the DJ Jack Guinness are...
The supermodel Chrissy Teigen and the DJ Jack Guinness are serving as Ugg's brand ambassadors for a multi-media campaign with images from Iceland, running until Feb. 1
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News briefs
Now in its fifth generation, Calzaturificio Donda of Trieste has...
Now in its fifth generation, Calzaturificio Donda of Trieste has turned out to be the third-oldest registered shoe company in Italy. Run by Massimo Donda, who is also president of Federcalzature, the Italian shoe retailers' association, the company is no longer making shoes, but remains one of the major players ...
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News briefs
Grendene has announced an unusual type of sponsorship by its...
Grendene has announced an unusual type of sponsorship by its Rider brand of sandals. It will allow a Brazilian couple to go on a two-year “couchsurfing” experience, travelling through 40 countries and sleeping on the couches of their hosts. Rômulo Wolff, 34, and Mirella Rabelo, 32, who are taking a ...
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Lloyd Shoes has received a prize as one of the...
Lloyd Shoes has received a prize as one of the three best companies in Germany for its human resources strategy
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News briefs
Footwear News has elected Skechers USA “Company of the Year.”...
Footwear News has elected Skechers USA “Company of the Year.” Giuseppe Zanotti is “Designer of the Year,” Vans is “Brand of the Year” and Stuart Weitzman is “Marketer of the Year.” The magazine quotes Wayne Kulkin, the new chief executive of Stuart Weitzman, as saying that spending on all kinds ...
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Ferragamo is launching its first collection of shoes for...
Ferragamo is launching its first collection of shoes for girls in some of its stores in major cities around the world
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News briefs
In a significant change from previous practice, Kurt Geiger has...
In a significant change from previous practice, Kurt Geiger has decided to donate money to a charity that would normally be spent on window displays for the holiday season. The British shoe retailer will give the money to Hope and Homes for Children, which works to end the institutional care ...
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Footwear Friends, the London-based benevolent society, raised over £8,700 at...
Footwear Friends, the London-based benevolent society, raised over £8,700 at its annual Footwear Friends Awards
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Footwear News has elected Skechers as “Company of the Year,”...
Footwear News has elected Skechers as “Company of the Year,” as it had already done in 1998
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News briefs
Kering and its brands, including Gucci, Yves Saint Laurent and...
Kering and its brands, including Gucci, Yves Saint Laurent and other luxury brands, will be official partners of the Cannes Film Festival for the next five years, starting in May. They will get exceptional media exposure during the event. Discussion sessions will be organized during the festival with leading personalities, ...
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The German shoe brand Noah, which is manufactured in Italy,...
The German shoe brand Noah, which is manufactured in Italy, has been given the “Vegan Fashion Award 2014,” by Peta, which stands for People for the Ethical Treatment of Animals
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News briefs
As in previous years, Youngcom, the marketing and consulting agency...
As in previous years, Youngcom, the marketing and consulting agency from Munich, awarded prizes for the most popular brands for teenagers in Germany. Deichmann won in the category of “most popular shoe store,” followed by Tamaris and Görtz. More than 20,000 teenagers and young adults participated in the online voting, ...
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News briefs
Rollasole's founder, Matt Horan, was awarded a £5,000 (€6,251-$7,838) bursary at...
Rollasole's founder, Matt Horan, was awarded a £5,000 (€6,251-$7,838) bursary at the eighth Footwear Friends Annual Awards, on Nov. 6, after taking the Worshipful Company of Cordwainers Award for Innovation at the London-based event. Solillas won the Micro-Pak award worth £2,500 (€3,125-$3,919) plus a 12-month mentoring program. The Meltzer Travel Award, which ...
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News briefs
Earlier, at a party in New York last June marking...
Earlier, at a party in New York last June marking its 70th anniversary, the Footwear Distributors and Retailers of America (FDRA), gratified Wolverine with an award for “Advocate of the Year.” The trade association also gave its Brand Focus award to one of Wolverine's brands, Merrell.
