All Marketing articles – Page 19
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Tim O'Donovan, the retired former chairman and chief executive of...
Tim O'Donovan, the retired former chairman and chief executive of Wolverine Worldwide, has been designated to receive the Bob Campbell lifetime achievement award at gala to be staged by the Two Ten Foundation on Dec. 2 to celebrate its 75th anniversary. O' Donovan actively served on the board of the ...
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Ugg has launched its first global marketing campaign under the...
Ugg has launched its first global marketing campaign under the “This is Ugg” theme, with the claim that it “Feels Like Nothing Else.” Addressing the customer's emotions, the campaign explores the theme that some of life's biggest moments are actually the smaller ones. The cross-channel campaign features real people and ...
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Minelli, one of the biggest shoe retail chains of the...
Minelli, one of the biggest shoe retail chains of the Vivarte group, has announced the recruitment for the coming autumn/winter selling season of its first testimonial, Georgia May Jagger, the 22-year-old fashion model who is known as the daughter of the singer Mick Jagger and Jerry Hall. The sponsorship is ...
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Skechers has enlisted Marinao Rivera, the retired Yankees baseball pitcher,...
Skechers has enlisted Marinao Rivera, the retired Yankees baseball pitcher, as a face of its men's Relaxed Fit line of footwear. Rivera, a 13-time All-Star who retired from the Major Leagues in 2013, will appear in point-of-sale, print, outdoor and digital commercials in 2015. The campaign will kick off with ...
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Digital marketing can be very effective. Selena Gomez reportedly got...
Digital marketing can be very effective. Selena Gomez reportedly got 865,000 likes after introducing her new shoe collection to her 12 million followers on Instagram. The line is a collaboration with Neo, the young and affordable shoe brand of the Adidas Group.
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Österreichische Schuhwirtshaft, the Austrian shoe retailers' association, has named Legero...
Österreichische Schuhwirtshaft, the Austrian shoe retailers' association, has named Legero as Best Supplier for 2014
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Kelly Brook, the English model, actress and TV presenter, will...
Kelly Brook, the English model, actress and TV presenter, will act as a new testimonial for Skechers in 2015. Featured in Skechers' global marketing campaigns and on social media, she will be the first celebrity endorsing the brand who came to fame outside the U.S. Skechers has also signed up ...
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Groupe Royer has donated some 1,800 former Charles Jourdan shoe...
Groupe Royer has donated some 1,800 former Charles Jourdan shoe models and 800 Stéphane Kelian styles to the International Shoe Museum of Romans
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Hans-Joachim Wolters, founder and president of Waldi Schuhfabrik, owner of...
Hans-Joachim Wolters, founder and president of Waldi Schuhfabrik, owner of the FinnComfort brand, has received a special prize for entrepreneurship in Bavaria
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El Naturalista has contributed to the establishment of storage facilities...
El Naturalista has contributed to the establishment of storage facilities for the fishermen of Miyagi, who have been affected by the devastating earthquake that hit Japan in March 2011
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Tamara Mellon, former shareholder and president of Jimmy Choo, is...
Tamara Mellon, former shareholder and president of Jimmy Choo, is using the image of Karlie Moss to promote the launch of her new U.K.-based web shop, tamaramellon.com
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News briefs
The HR Group, which owns the Reno chain of shoe...
The HR Group, which owns the Reno chain of shoe stores, has received a special prize, the so-called Blue Angel, for its environmental action. It was rewarded in particular for its removable soles in bamboo and avocado oil, which are manufactured by Tacco Footwear International.
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Crocs has launched a new global marketing campaign, involving print...
Crocs has launched a new global marketing campaign, involving print advertising, social media and small events throughout the year. Run under the “find your fun” tagline, it was presented at a new stand at the Bread & Butter show in Berlin.
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Gisele Bündchen is taking the place of Kate Moss in...
Gisele Bündchen is taking the place of Kate Moss in the photo shoots for the automn/winter 2014/15 collection of Stuart Weitzman
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Berluti is inviting men to wonder whether they are more...
Berluti is inviting men to wonder whether they are more like Batman or Superman. The images of the two superheroes are placed on the windows of all its stores and will soon be featured on its website.
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Floris van Bommel has enlisted an Aùmerican singer and songwriter,...
Floris van Bommel has enlisted an Aùmerican singer and songwriter, Jay Brannan, as his testimonial
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Massimo Donda, president of Italy's Federcalzature, announces the release of...
Massimo Donda, president of Italy's Federcalzature, announces the release of a Chinese-language edition of “I Passi del Successo” (=The Steps Toward Success), the book that he has written on the birth and development of 15 Italian shoe companies
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Silva e Sousa & Irmãos, the Portuguese company known also...
Silva e Sousa & Irmãos, the Portuguese company known also as Filipe Shoes, has launched its new corporate website, filipeshops.com
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News briefs
The restoration of the Colosseum in Rome, a €25 million...
The restoration of the Colosseum in Rome, a €25 million project financed by Diego Della Valle of Tod's, can move forward with the Gherardi construction group following a ruling by Italy's highest administrative court, the Council of State, on a legal battle brought by a rival contractor, Lucci. The court ...
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Jim Fox, who has worked for Dansko since 2006,...
Jim Fox, who has worked for Dansko since 2006, was named Chief Financial Officer of the Year in the Philadelphia Business Journal
