All Marketing articles – Page 2
-
ArticleSam Edelman expands into four categories, including handbags and kids’ shoes
Sam Edelman, a leading brand in the portfolio of the US footwear company Caleres, has entered into partnerships with four new licensees to expand all three of its brands – Sam Edelman, Circus NY by Sam Edelman and Sam & Libby – into new categories. The new licensing partners are ...
-
News briefs
t/s Brand Management takes over the Kastinger license
The footwear company t/s Brand Management GmbH is expanding its portfolio by becoming the exclusive licensee of the Kastinger brand, which specializes in mountain, hiking and leisure shoes. The companies signed a ten-year agreement, starting from Jan. 1 this year. t/s Brand Management showcased the Kastinger brand at ...
-
News briefs
ABG partners with BBC International for DC Shoes in U.S., Canada
Authentic Brands Group (ABG) has partnered with Florida-based BBC International for its skateboarding, snowboarding and street lifestyle brand DC Shoes. Under this agreement, BBC will handle the global design, wholesale distribution and sourcing of DC Shoes footwear and snowboard boots in the U.S. and Canada. BBC is a full-service footwear ...
-
News briefs
Lotto in a license agreement for Germany and Poland with Fashioncenter
WHP Global, a U.S. brand management company and owner of the Lotto label, has signed a long-term license agreement for the brand with Norderstedt-based Fashioncenter. A subsidiary of the Schmidt Group, Fashioncenter was recently entrusted with the license for the Kappa brand for 25 years and is now taking over ...
-
News briefs
Buffalo teams up with Berlin party collective Herrensauna to launch joint shoe collection
The German footwear manufacturer Buffalo has joined forces with Berlin party collective Herrensauna, which organizes club nights in the techno scene, to create a bespoke limited-edition, party-ready shoe line within Buffalo’s new collaboration label Source. Launched last year, Source aims to connect the footwear brand with underground culture. “United ...
-
News briefs
Tod’s to finance restoration of Milan’s city hall
Tod’s will fund the restoration of Milan’s city hall, which is situated in Piazza della Scala, opposite the eponymous opera house. The works comprise 5,345 square meters of exterior facades and 2,224 square meters of the internal court of honor, which features original elements of the building, including a portico ...
-
ArticleWarson to provide occupational footwear under Roxy, DC brands
Warson Brands signed a licensing agreement with Authentic Brands Group (ABG) to design, develop and distribute occupational footwear for men and women under the DC Shoes brand as well as women’s styles under the Roxy brand in the U.S., Canada and Europe, including the U.K. “We look forward to expanding ...
-
News briefs
Bata India’s sales slip on inflationary pressure
Bata India said that in the second quarter end Sept. 30 revenues fell by 1.3 percent year-on-year to 8,191 million rupee (€92.0m), despite expanding its retail network, as inflationary pressure affected demand. In September, annual inflation in India stood at 5.02 percent, down from 6.83 percent in August. Ebitda rose ...
-
ArticleAldo in licensing agreement with ABG’s Roxy brand
Aldo Group has entered into another licensing agreement with Authentic Brands Broup (ABG), Jonathan Frankel, the president of Aldo Product Services told Footwear News. The new agreement involves the design, production and distribution of footwear for ABG’s newly acquired Roxy brand. The first collection of Roxy footwear for women’s ...
-
News briefs
Jimmy Choo creates a capsule collection with Jean Paul Gaultier
Jimmy Choo, the luxury shoe maker owned by Capri Holdings, has collaborated with the French fashion house Jean Paul Gaultier on an exclusive capsule footwear collection. The collaboration fuses two creative identities founded on a shared vision of powerful, confident, and glamourous femininity co-designed by the houses’ creative directors Sandra ...
-
News briefs
Caleres rolls out Bluecore’s platform across its brands
Bluecore, a retail shopper identification and customer movement technology, announced that Caleres is implementing the platform across its portfolio of brands. It was selected by the U.S. footwear group to help identify, personalize, and orchestrate automated marketing across the customer lifecycle and will become a key component of Caleres’ marketing ...
-
News briefs
Steve Madden choses January Digital as its digital agency in North America
Steve Madden has named January Digital as its digital agency of record in North America. The media agency will be responsible for developing and executing Steve Madden’s digital media strategy and investment. In October 2022, Steve Madden hired January Consulting, the consulting arm of January Digital, to transform the brand’s ...
-
News briefs
Crocs introduces cowboy boots
Crocs has kicked off “Croctober” with month-long festivities dedicated to the passionate, universal fan base proudly known as “Croc Nation.” This Croctober will feature one of the most requested Crocs footwear designs in the brand’s history – the Crocs Classic Cowboy Boot. “For years, the buzz around a Crocs-inspired cowboy ...
-
News briefs
ACI International extends its licensing agreement with Perry Ellis International
ACI International, a manufacturer and marketer of footwear in the U.S. and Canada, has extended its license agreement with Perry Ellis International (PEI) to include a men and boys’ footwear line under the Original Penguin brand. The agreement marks the continuation of PEI’s 16-year relationship with ACI, which currently produces ...
-
News briefs
Kamik celebrates 125 years
Founded in October 1989, Kamik, a Canadian footwear and apparel manufacturer, is celebrating its 125th anniversary with a fully redesigned website and a special refresh of the collection introducing new materials, colors, and patterns to some of its classic pillar styles including the Sienna 3. The company is also holding ...
-
News briefs
Wolverine Boots celebrates 140 years by selling 140 pairs at $1.40
Wolverine Boots is celebrating 140 years by giving 140 people the opportunity to purchase the 140th-anniversary 1000 Mile Boot for just $1.40 a pair. From Sept. 29 to Oct.16 customers are invited to visit wolverine.com/140. Winners will be notified on Oct. 24 and given priority access to purchase. The remaining ...
-
News briefs
Stuart Weitzman in an eyewear license deal with Safilo
Stuart Weitzman, the New York luxury footwear brand owned by Tapestry, has entered into an exclusive global licensing agreement with Safilo that runs through June 2029. Under the deal the Italian eyewear company will design, manufacture and distribute Stuart Weitzman branded sunglasses and optical eyewear collections. The first collection will ...
-
News briefsGeox picks Penélope Cruz as brand ambassador
Geox has chosen Penélope Cruz as its first-ever brand ambassador. The Spanish actress-cum-model and designer will feature on the Italian brand’s advertising campaign for the forthcoming autumn/winter collection. Cruz has also developed with her sister Mónica a capsule collection with Geox for spring/summer 2024 that will be launched in February. ...
-
News briefs
Zalando launches Stories
In close collaboration with Highsnobiety, Zalando has introduced Stories on its platform. Curated editorial content is seamlessly linked to the shopping experience in visual formats, such as short videos, and is intended to serve as a new source of inspiration for customers. Stories on Zalando can be experienced not only ...
-
News briefs
Elisabet obtains Elisabetta Franchi license for girls’ shoes
Elisabet will be supplying shoes for girls aged between 0 and 14 under the Elisabetta Franchi brand starting with the spring/summer 2024 collection. The license covers Europe, the Middle East and Africa. The shoes will be available in third-party stores and through the retail network of the Elisabetta Franchi ...
