All Marketing articles – Page 20
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Royer has donated 2,600 models of Charles Jourdan and Stéphane...
Royer has donated 2,600 models of Charles Jourdan and Stéphane Kélian shoes to the International Shoe Museum in Romans. Visitors will have a chance to see part of these new acquisitions in the chapel of the French museum until the end of September. Founded in 1971, the museum houses shoes ...
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Gucci and the City of Florence announced on June 13...
Gucci and the City of Florence announced on June 13 that ten tapestries dating back to the sixteenth century have now been refurbished using proceeds from the Gucci Museum and will be exhibited in the Sala dei Duecento in the Palazzo Vecchio, the town hall of Florence and a symbol ...
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Tod's has launched a new social media platform, “Dots of...
Tod's has launched a new social media platform, “Dots of Life,” under the gommino.tods.com address, involving many important fashion bloggers
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Luis Onofre is the first shoe designer to have won...
Luis Onofre is the first shoe designer to have won an award as “designer of the year” in his home country, Portugal. Onofre belongs to the third generation of a family that has been making shoes. He created his own brand in 1999 and opened his first single-brand stores in ...
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Christian Louboutin has received an honorary degree from the Fashion...
Christian Louboutin has received an honorary degree from the Fashion Institute of Technology of New York
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Pentland has won for Top European Family Business of the...
Pentland has won for Top European Family Business of the Year and Top 25 European Best Workplaces 2014. Top European Family Business of the Year was awarded to Pentland at the European Families in Business Awards 2014 in Barcelona, Spain, on June 3-4. Other family businesses shortlisted included Mango, Villeroy ...
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Skechers' Performance Division continues to sign up well-know American sportsmen....
Skechers' Performance Division continues to sign up well-know American sportsmen. Matt Kuchar, who has won the PGA Golf Tour seven times, is the newest ambassador for the brand, endorsing its GOgolf line of golf shoes. He will collaborate with the company in the development of a signature line of regular ...
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The Footwear Distributors and Retailers of America (FDRA) gave a...
The Footwear Distributors and Retailers of America (FDRA) gave a series of Annual Achievement Awards at a party to mark its 70th anniversary in New York, on June 2. The event was attended by 150 executives from leading footwear companies. Wolverine Worldwide received recognition as Advocate of the Year, an ...
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Heitor Klein, president of the Brazilian shoe industry association, Abicalçados,...
Heitor Klein, president of the Brazilian shoe industry association, Abicalçados, has been named by the state of Rio Grande do Sul “International Competitiveness Personality of the Year.” One of the largest footwear manufacturers in the state, Paquetá Calçados, was among the 49 firms to get an export award.
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Salvatore Ferragamo is committing €600,000 for the restoration of four...
Salvatore Ferragamo is committing €600,000 for the restoration of four rooms in the Uffizi Gallery of Florence. It's a lot less than the €26 million pledged by Diego della Valle, chairman of Tod's, for the restoration of Rome's Coliseum.
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MBT has launched a new brand communication campaign to back...
MBT has launched a new brand communication campaign to back up sales of its spring/summer 2014 collection. Carrying the tagline “For the Human Movement,” it depicts real life situations, making a direct connection with the target customer. The campaign was developed in collaboration with Leo Burnett, the agency based in ...
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Lloyd is presenting its new automated warehouse, which has a...
Lloyd is presenting its new automated warehouse, which has a capacity for 500,000 cartons, in a new film. The German company spent €6.5 million to create the new logistic center near its head office in Sulingen, which went into operation in October 2012.
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Mimi Curry, chief operating officer in charge of day-to-day operations...
Mimi Curry, chief operating officer in charge of day-to-day operations at Dansko, has won an Executive Management Award from SmartCEO Magazine
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Foot on Mars, the new Spanish chain of franchised sports...
Foot on Mars, the new Spanish chain of franchised sports fashion stores of Twinner Iberia, has opened its own pages on Facebook and Instagram and launched a blog. It is accompanying the opening of the first two stores in Lugo and Santiago de Compostela in the past few weeks and ...
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Dansko has unveiled its company blog, “Word of Foot,” a...
Dansko has unveiled its company blog, “Word of Foot,” a new way for consumers to connect with the brand, which complements Dansko's current social platforms. The blog contains interviews with designers, recipes, how-to guides, features from partner organizations and style guides for the different seasons. In the blog, readers can ...
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Sioux, which relaunched its website at the beginning of this...
Sioux, which relaunched its website at the beginning of this year, is now taking care of its marketing in-house
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Zalando will be changing its advertising strategy. The TV commercial...
Zalando will be changing its advertising strategy. The TV commercial with the theme about people screaming as they receive the Zalando packages, will no longer be used. Zalando aims to expand its sales via smartphones and tablets and to develop its business in foreign markets. The online retailer sees great ...
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Gabor plans to expand its international advertising campaign for this...
Gabor plans to expand its international advertising campaign for this autumn/winter. While currently 2,000 locations are reserved for Gabor's campaign, an additional 2,000 billboards will be booked for the next season. Gabor is placing ads in about 25 magazines in Germany and 25 outside Germany, with more than 100 full-page ...
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The HDS/L Awards were presented on the first days of...
The HDS/L Awards were presented on the first days of the GDS show. The German Shoe Prize went this year to KangaRoos for a model that was designed in cooperation with the rapper Cro. The HDS/L Junior Award went to a Czech designer, Barbora Augustinová.
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Barbara Meier, a 27-year-old German top model, is acting as...
Barbara Meier, a 27-year-old German top model, is acting as a testimonial for Skechers' Flex Appeal collection in Germany
