All Marketing articles – Page 21
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Wolverine Worldwide and some of its brands collected no less...
Wolverine Worldwide and some of its brands collected no less than five Footwear Plus Awards at the FFANY show in New York, based on the votes cast by thousands of U.S. retailers, including department stores, outdoor specialty stores and independents. As in 2011 and 2011, Wolverine was named 2013 Company ...
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A top fashion model, Sam Rollison, is the face of...
A top fashion model, Sam Rollison, is the face of LK Bennett for the spring/summer 2014 collection ++ Sioux, which is already an official supplier of the German Olympic team, has announced an endorsement deal with Kati Wilhelm, a successful German biathlon champion
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Sperry Top-Sider has signed a sponsorship deal with Slater Trout,...
Sperry Top-Sider has signed a sponsorship deal with Slater Trout, a professional stand-up paddler from Florida
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Hub, the Dutch footwear brand, presented a new logo at...
Hub, the Dutch footwear brand, presented a new logo at the Bread & Butter and Bright shows in Berlin. It will only be featured at first on a newly created themed collection launched under the “rapid transit” slogan for autumn/winter 2014/15. From summer 2015, the brand will be putting the new ...
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Emu Australia launched a new logo and brand identity at...
Emu Australia launched a new logo and brand identity at the winter edition of Bread & Butter in Berlin. The company had a new and bigger stand in the “urban fashion” Hall 2 at the fair, where it also presented its new brand claim, “ever natural,” for the first time. ...
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Skechers has signed up Danielle Bradbery as the new face...
Skechers has signed up Danielle Bradbery as the new face for its global marketing and social media campaigns through 2015. The 17-year-old singer and breakout star is the recent winner of season 4 of NBC's The Voice, the youngest winner in the history of the popular television show. Bradbery will ...
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Scarpe & Scarpe, an Italian shoe retailer that currently operates...
Scarpe & Scarpe, an Italian shoe retailer that currently operates about 110 stores, has received a prize as “Retailer of the Year” at the Kiki Lab convention
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Skechers has announced that it is giving away more than...
Skechers has announced that it is giving away more than 200,000 pairs of Bobs shoes to children affected by the typhoon that struck the Philippines a few days ago, working through Soles4Souls to make the distribution. Separately, the Skechers Foundation has reported that its fifth annual Skechers Pier to Pier ...
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Rack Room Shoes, the American shoe retail chain owned by...
Rack Room Shoes, the American shoe retail chain owned by Deichmann, has raised $555,000 for Shoes That Fit, a nonprofit organization for children in need. It did so by donating $5 from the promotion of a customizable lunch box during the back-to-school season.
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For the third time, German teenagers and young adults voted...
For the third time, German teenagers and young adults voted online for the most popular brands in a contest for the Young Brands Awards. Choosing among 161 brands, 20,798 people took part in the voting. The Young Brand Award in the sneakers category went to Nike, while Deichmann was voted ...
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Kavat recently released a newly designed website. The website now...
Kavat recently released a newly designed website. The website now features its adult collection, offering 10 models in different colors, which was presented for the first time at the Bread & Butter show in Berlin in July. Kavat engages in marketing activities in Sweden and Germany. The company was the ...
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Heinz-Horst Deichmann collected two awards in the past few weeks...
Heinz-Horst Deichmann collected two awards in the past few weeks from the German magazine Schuhkurier, which praised him for his lifetime work, and from the German Council of Shopping Centers
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Airstep is changing its name to A.S. 98, starting with...
Airstep is changing its name to A.S. 98, starting with the current autumn/winter collection. The name change is necessary because the Airstep name is registered by others in China, the U.S. and Canada.
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Tamaris started this month as official sponsor of the Mercedes...
Tamaris started this month as official sponsor of the Mercedes Benz Fashion Week in Berlin for four seasons. The Wortmann brand was represented with its logo on the official tent of the Mercedes Benz Fashion Week at the Brandenburger Tor and hostesses wore models from the current collection. The label ...
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Kangaroos continues its 'back to school' point-of-sale marketing campaign with...
Kangaroos continues its 'back to school' point-of-sale marketing campaign with TV-spots from July 22 to July 31 as well as a presence on the online platform toggo.de and collaborations with media. When buying a pair of shoes from Kangaroos' school sport collection, children receive a sports bag for free at ...
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W.L. Gore announced a new marketing campaign to back up...
W.L. Gore announced a new marketing campaign to back up its Surround system at Expo Riva Schuh in Italy last month, following the settlement of a legal dispute with Geox last February. The campaign will involve classic print advertising, TV spots and merchandising in the major markets. Two suppliers of ...
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Footwear Distributors & Retailers of America (FDRA) has assigned its...
Footwear Distributors & Retailers of America (FDRA) has assigned its 2012 Sales Survey Awards to Rack Room Shoes, the American chain of 385 shoe stores
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The 31-year-old Boris Saragaglia, who co-founded Spartoo seven years ago,...
The 31-year-old Boris Saragaglia, who co-founded Spartoo seven years ago, has won a special prize as the ‘Young Entrepreneur of the Year' from a jury set up by the French daily La Tribune. He is still leading the French online shoe store, which generated sales of €130 million in 2012 ...
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Ecco Shoes' employees in Hong Kong have set a new...
Ecco Shoes' employees in Hong Kong have set a new Guinness World Record with a hand-woven mosaic made of shoelaces that celebrated the company's 50th anniversary along with the opening of an Ecco store in the downtown area of the city. A well-known local singer, Kelly Chen, was invited to officiate ...
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In search for the right customer loyalty program, Reno is...
In search for the right customer loyalty program, Reno is now cooperating with Bonusinside. In more than 450 stores in Germany, the shoe retail chain's costumers can now use its new bonus system. In contrast to traditional loyalty cards, Bonusinside permits the collection of bonus points when paying with a ...
