All Marketing articles – Page 23
-
News briefs
Falc, the Italian company that markets the Naturino and Voile...
Falc, the Italian company that markets the Naturino and Voile Blanche brands of footwear, has won the China Award 2012 from Fondazione Italia-Cina because of its performance in China as a generator of value. The company has a Chinese subsidiary in Beijing since 2005. Its shoes are sold in 80 stores ...
-
News briefs
Ralph Rieker, chief executive of Ricosta and president of the...
Ralph Rieker, chief executive of Ricosta and president of the German shoe and leathergoods industry federation (HDS), has received a special prize from the state of Rheinland-Pfalz. He was praised for his work as chairman of the Testing and Research Institute of Pirmasens since the year 2000. With about 90 ...
-
News briefs
Boris Saragaglia, the founder and chief executive of Spartoo in...
Boris Saragaglia, the founder and chief executive of Spartoo in France, has received the “Prix de l'entrepreneur Rhône-Alpes” at the BFM Awards in Lyon. The regional award was given to Saragaglia for successfully combining innovation, growth and management. Founded in 2006, Spartoo.com is a European leader in the online sale ...
-
News briefs
Steptronic Footwear, a British producer of desert boots founded in...
Steptronic Footwear, a British producer of desert boots founded in 2008, was one of the 11 winners of the 2012 Northants Enterprise Business of the Year award, handed out by two local newspapers, the Northamptonshire Telegraph and the Northampton Chronicle & Echo. Steptronic, which is a member of the British Footwear Association, has ...
-
News briefs
A first round of negotiations between the German shoe and...
A first round of negotiations between the German shoe and leathergoods industry federation (HDS) and the labor unions over a new collective contract for the industry's workers has ended without any results. The unions' demands for a wage increase of 6 percent across the board were regarded as excessive in ...
-
News briefs
Dr. Martens won the Drapers Fashion Award for the best...
Dr. Martens won the Drapers Fashion Award for the best marketing initiative of the year. The prize went to the FirstAndForever campaign launched by the brand for its 50th anniversary. It was viewed by 10 million consumers. It contributed to a big increase in visits to its website and its ...
-
News briefs
Manolo Blahnik has won the outstanding achievement prize at the...
Manolo Blahnik has won the outstanding achievement prize at the 2012 British Fashion Awards, where he had previously been named Accessory Designer of the Year for three times throughout his career. The iconic footwear designer was presented with the honor at a glamorous ceremony, hosted by the British Fashion Council ...
-
News briefs
Skechers has announced that it donated more than 3 million...
Skechers has announced that it donated more than 3 million pairs of new Bobs shoes for children in need worldwide this year. With the support of its nonprofit partners, the shoes will be distributed to charitable organizations, education programs and nonprofit groups across the Americas, Africa, Eastern Europe, and mainland and Southeast ...
-
Short stops
Mandy Cabot, co-founder and chief executive of Dansko in the...
Mandy Cabot, co-founder and chief executive of Dansko in the U.S., has been honored as “Woman of Distinction” by the Philadelphia Business Journal, and named for the second consecutive year to the Footwear News Power 100 list
-
News briefs
Cotance decided to permanently bring back its former leather promotion...
Cotance decided to permanently bring back its former leather promotion campaign, “That's life, that's leather!,” on the occasion of its council meeting in Bucharest on Sept. 26. Created in 2004, the campaign was developed to convince consumers of the usefulness of the material and the emotions that it engenders, and ...
-
News briefs
The annual competition to name the “sexiest shoes” was won...
The annual competition to name the “sexiest shoes” was won this year by Christian Louboutin's red-soled patent leather pumps. Stuart Weitzman's burgundy patent pumps with a metal stiletto got the second place, while Jimmy Choo's black suede sandals with silver sequins came in third. Louboutin's shoes also won the inaugural ...
-
News briefs
The Pentland Group is working together with Arts Thread to...
The Pentland Group is working together with Arts Thread to support a unique national design competition launched by the Churchill Centre among design students and recent graduates. The candidates will have to submit an inspiring piece of work in 2D format – a graphic design, a textile sample or any ...
-
News briefs
Pittarello, the Italian shoe retail chain acquired by Alessandro Benetton's...
Pittarello, the Italian shoe retail chain acquired by Alessandro Benetton's 21 Investimenti, has launched its new advertising campaign for autumn-winter 2012-2013, on the occasion of the reopening of its store in Treviso, in Italy's northeast. The new campaign is dedicated to families, under the slogan “Scarpe Pittarello. Scarpe di famiglia.” ...
-
News briefs
Interbrand has released the 2012 edition of its Best Global...
Interbrand has released the 2012 edition of its Best Global Brands report, providing a ranking of the world's 100 most valuable brands on an annual basis. While Coca-Cola retains its no. 1 position and Apple jumps to no. 2, ahead of IBM and Google, Prada has returned to the list ...
-
News briefs
Michael Phelps is the new testimonial for Louis Vuitton's “Core...
Michael Phelps is the new testimonial for Louis Vuitton's “Core Values” campaign, which has tapped other big names in the past including Muhammad Ali and Angelina Jolie. In the new international press campaign, the American swimmer is featured wearing a Louis Vuitton suit while he sits alongside Larisa Latynina, the ...
-
News briefs
Titans of the Chinese shoe industry made it onto Forbes...
Titans of the Chinese shoe industry made it onto Forbes magazine's list of the 25 Chinese people who are most influential in global fashion. Eddie Chen took the second slot as the head of Daphne, the Taiwan-based shoemaker. Patrick Lee, the Greater China chief executive at Michael Kors, was ranked ...
-
News briefs
Wen Jiabao, China's premier, visited the footwear factory of Oases...
Wen Jiabao, China's premier, visited the footwear factory of Oases in Guangdong Province, even using a stitching machine on a shoe upper. He took the opportunity of his visit to encourage those in the footwear industry to explore new technology and automation, and to develop in new markets in the ...
-
News briefs
Eram, one of the largest footwear retail chains in France,...
Eram, one of the largest footwear retail chains in France, has unveiled a new logo, starting with its community of 10,000-odd fans on Facebook. It has also launched its first TV advertising campaign in eight years this month. More than 600 spots are to air on channel M6 from Sept. ...
-
Short stops
Castañer, the Spanish footwear brand that specializes in high-end sandals,...
Castañer, the Spanish footwear brand that specializes in high-end sandals, branched out into leathergoods with its new handbag collection this summer
-
Short stops
W.L. Gore, which audits companies that use its membranes, has...
W.L. Gore, which audits companies that use its membranes, has given the highest score ever to the Finnish footwear maker Pomar, which uses Gore-Tex in its sheepskin-lined winter boots
