All Marketing articles – Page 24
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News briefs
Skechers has signed marketing agreements with sports legends Mark Cuban,...
Skechers has signed marketing agreements with sports legends Mark Cuban, Joe Montana and Tommy Lasorda to launch the Relaxed Fit men's footwear collection, inspired by the popularity of relaxed fit jeans to offer a similar type of comfort with a more stylish design. Each one of the endorsees will star ...
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Sorel has announced the launch of a new advertising campaign...
Sorel has announced the launch of a new advertising campaign for the coming fall/winter season whose tagline is “Get Your Boots Dirty.” The campaign is going to be associated with furiously independent, creative and inspiring women in their respective domains. It will start this year with Leila Janah, founder and ...
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Vans will organize a sequel to its “Downtown Showdown” grassroots...
Vans will organize a sequel to its “Downtown Showdown” grassroots events in Amsterdam next month. This skateboarding event has already taken place in Hamburg, Turin, London and now Amsterdam. Vans opened a shop-in-shop in the basement of the Slam City Skates store in London four months ago. Additionally, Vans opened ...
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Deichmann has put an end to a contest for the...
Deichmann has put an end to a contest for the “golden idea” of a special advertising campaign commemorating its 100th anniversary. The German shoe retailer had offered a meager €2,000 for such an idea, drawing a lot of criticism from the advertising community. In the end, the campaign will be ...
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Clarks launched a new marketing campaign parallel to the Bread...
Clarks launched a new marketing campaign parallel to the Bread & Butter show in Berlin. The kickoff took place in London last week. The “Record Store Day 2013” campaign will be launched in several countries where Clarks is present.
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Short stops
Veja, the French brand of ecological shoes made in Brazil,...
Veja, the French brand of ecological shoes made in Brazil, got two environmental prizes in the U.K. from the Observer and the Guardian
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Jonathon Prince, the American runner and philanthropist, has signed on...
Jonathon Prince, the American runner and philanthropist, has signed on to be the brand ambassador for OrthoLite, the manufacturer of open-cell foam insoles. Since 2005, Prince has run more than 12,000 miles as a “Social Athli-vist,” supporting causes or ideals with running events. Now OrthoLite will be on board. For ...
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Jimmy Choo has launched an online campaign with a heavy...
Jimmy Choo has launched an online campaign with a heavy focus on social media designed to interact with its existing customers as well as reach a wider global audience. The micro site, www.choo247.com, allows users to upload and share pictures of themselves dressed in Jimmy Choo shoes, following on the ...
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News briefs
The Joe Nimble Based on Bär collection of Bär won...
The Joe Nimble Based on Bär collection of Bär won the Red Dot Design Award. The award ceremony will take place on July 2, together with the traditional Red Dot Gala. The model Woolster from the Joe Nimble collection can be seen at the Red Dot Design Museum in Essen.
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News briefs
The American TV personality Melissa Rivers is working with Zappos...
The American TV personality Melissa Rivers is working with Zappos and its private label brand, the Cool People, on a new collection of footwear called Melissa Rivers for The Cool People. It's Zappos' first celebrity co-branded experience. The shoes, which came out last week, sell for under $100 and a ...
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Short stops
Rebeca Sanver cooperates with a non-governmental organization, Chambàa, that provides...
Rebeca Sanver cooperates with a non-governmental organization, Chambàa, that provides medical and surgical aid, microcredits, and support for the construction of schools, water wells and other infrastructures in Africa
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News briefs
In order to celebrate and promote eco-friendly living, Timberland is...
In order to celebrate and promote eco-friendly living, Timberland is sponsoring two sustainable festivals this summer. Mountainfilm takes place in Telluride, Colorado, from May 25-28, and Wanderlust pops up in four cities in North America between June and August: Stratton, Vermont; Copper Mountain, Colorado; Squaw Valley, California; and Whistler, British ...
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News briefs
A.Testoni has opened a home page on Facebook and Twitter,...
A.Testoni has opened a home page on Facebook and Twitter, showing its present collection and featuring a video on its step-by-step manufacturing process. Founded by Amedeo Testoni in 1920, the Italian brand of men's shoes says it is now generating 85 percent of its turnover outside its home market.
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News briefs
The German buying cooperative GMS launched a campaign about health...
The German buying cooperative GMS launched a campaign about health and wellness shoes together with the German Shoe Institute, DSI. The health shoes product group within GMS, which consists of 200 orthopedic and comfort shoe retailers in Germany, will concentrate on back pain. Between May 29 and June 9, the ...
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News briefs
Sperry Top-Sider is the new title sponsor of the U.S....
Sperry Top-Sider is the new title sponsor of the U.S. sailing team, which will now be known as U.S. Sailing Team Sperry Top-Sider. The deal with the team, which includes the sailors in 10 Olympic and three Paralympic boat classes, runs through 2016. The boats and their main sails will ...
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News briefs
Famous Footwear has launched an in-store shoe recycling program at...
Famous Footwear has launched an in-store shoe recycling program at 16 of its stores in the Philadelphia metropolitan region, in conjunction with ShoeBox Recycling. ShoeBox puts recycling bins in the stores where customers can throw away their old ones when they get new ones, then buys the shoes from Famous ...
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News briefs
Mephisto has a new website with easier navigation and new...
Mephisto has a new website with easier navigation and new functions, including an international store locator combined with Google Maps. Its shoe models can be visualized from different angles, with the ability to blow up the details of the shoes. The site is currently available in French, English, German, Italian ...
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News briefs
The Design Museum of London has started an exhibition of...
The Design Museum of London has started an exhibition of Christian Louboutin's work, featuring more than 200 designs made since he started his own shoe collection in the early 1990s. The shoes are displayed on a carousel. A specially created 17-meter shoe with prominent red sole is part of the ...
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News briefs
Boa Technology, maker of the Boa Closure System for footwear...
Boa Technology, maker of the Boa Closure System for footwear that started in 2001 with snowboard boots, has been ranked the No. 3 top small workplace by The Denver Post. The newspaper looks at local companies' appreciation of workers, direction, values, ethics, career advancement opportunities, pay and benefits. “Small workplaces” ...
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OutDry Technologies has won an award for its personal protective...
OutDry Technologies has won an award for its personal protective equipment from Satra, the international testing and technology center. OutDry was honored as “best contribution to PPE production efficiency” because of its one-step direct lamination process, which it uses to deal its outdoor and hiking boots as well as gloves. ...
