All Marketing articles – Page 25
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News briefs
Deichmann has launched a contest among 20 advertising agencies for...
Deichmann has launched a contest among 20 advertising agencies for the “golden idea” of a campaign celebrating its 100th anniversary next year. It is offering to reward the winning idea with a check for €2,000 and the agency itself with €10,000.
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Mephisto has completely revamped its website (www.mephisto.com) to be more...
Mephisto has completely revamped its website (www.mephisto.com) to be more modern- looking and to make navigation easier, with an emphasis on its men's and women's collections. Visitors to the site can view the shoes from different angles and zoom in on interesting features, and also check out the company's complementary ...
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Sven Segal, the founder of Po-Zu, the British footwear company,...
Sven Segal, the founder of Po-Zu, the British footwear company, was named Entrepreneur of the Year in the 2012 People and Environment Achievement Awards, which celebrate and uphold sustainable business. Po-Zu collaborated with Timberland on a line of footwear that was made from natural materials and fell apart at the ...
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Richter relaunched its homepage just before the beginning of the...
Richter relaunched its homepage just before the beginning of the GDS trade show in Düsseldorf. The homepage now has the same updated design as the new logo and the new image of the brand. Additionally, new point-of-sale support has been developed, in order to present the traditional brand in a ...
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News briefs
Rockport has announced a partnership with Erin Wasson, the American...
Rockport has announced a partnership with Erin Wasson, the American supermodel, actress and entrepreneur, indicating that she represents the brand's target customer. She will be featured next autumn in a new marketing campaign about a day in her life, wearing stylish and comfortable Rockport shoes.
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Zeis Excelsa has launched a “Zeis Academy,” offering a paid...
Zeis Excelsa has launched a “Zeis Academy,” offering a paid six-month internship to young designers coming from Italian fashion schools
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Skechers is taking its loyalty rewards program for consumers up...
Skechers is taking its loyalty rewards program for consumers up a notch with the announcement of Skechers Elite, which rewards people who provide reviews and answers about Skechers products on the company's website. Consumers can earn points for giving their feedback as well as for making purchases, and the points ...
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Hush Puppies is one of the advertisers being featured prominently...
Hush Puppies is one of the advertisers being featured prominently in an upcoming issue of Newsweek magazine, which is styled to have the feel of the 1960s in honor of the new season of the television show “Mad Men,” about the advertising business in that era
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The international shoe museum of Romans is exhibiting a retrospective...
The international shoe museum of Romans is exhibiting a retrospective exhibition of more than 200 styles created by Robert Clergerie in the 30 years between 1981 and its change of ownership in 2011
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News briefs
Ricosta held for the first time a two-day clinic in...
Ricosta held for the first time a two-day clinic in January at its headquarters in Donaueschingen for key retail clients and their sales staff to train them and motivate them to sell more with the help of a specialist in the matter, Hufner Training. The German company has decided to ...
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News briefs
Zappos.com is looking for the next best things. With its...
Zappos.com is looking for the next best things. With its Emerging Designer Program, the online giant is inviting beginning designers – whether of footwear, apparel or accessories – to submit their ideas. Each month Zappos will pick a designer to showcase on its website, providing a boutique page, a blog ...
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News briefs
Footwear Plus magazine recently gave out its annual Plus Awards...
Footwear Plus magazine recently gave out its annual Plus Awards at an event it hosted with the Fashion Footwear Association of New York, and Wolverine Worldwide took home four of the honors, the first time one company has won in four distinct categories. Winners are chosen based on votes from ...
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News briefs
Stuart Weitzman, the American shoe designer based in Spain, is...
Stuart Weitzman, the American shoe designer based in Spain, is launching a new logo, Stuart Weitzman New York, for his collections. His company, which is now partly owned by Jones Apparel, is also launching and a new, aggressive advertising campaign for spring/summer 2012 that features a topless image of Natalia ...
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Clarks is launching an advertising campaign for its spring/summer women's...
Clarks is launching an advertising campaign for its spring/summer women's collection, touting it as its first-ever augmented reality campaign. There will be four videos for the Bodkin Bay, Henderson Sky, Dollar Crazy and Scent Bottle styles of shoes. Users of iPhone, iPads and high-powered Androids with the Aurasma Lite app ...
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News briefs
India's Council for Leather Exports recently honored 65 companies for...
India's Council for Leather Exports recently honored 65 companies for their export performance at the India International Leather Fair in Chennai. Looking at the fiscal year 2010-11, Super House Limited of Kanpur took the “Top Export Winner” award for overall leather exports, with Mirza International and Tata International coming in ...
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News briefs
François Fillon, the prime minister of France, visited a few...
François Fillon, the prime minister of France, visited a few days ago the Mephisto factory in Sarrebourg, in the eastern part of the country. He praised Mephisto for demonstrating that French companies could make products that have high demand overseas. Mephisto exports 80 percent of its production, with customers in ...
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The singer-songwriter Shontelle is continuing her collaboration with CAT Footwear...
The singer-songwriter Shontelle is continuing her collaboration with CAT Footwear with a new signature collection of low- and high-heel boots for spring
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News briefs
The “Connect to Your Hub” campaign, which was organized last...
The “Connect to Your Hub” campaign, which was organized last summer by the Dutch footwear brand Hub, will wrap up in July 2012. Winners of the campaign, which was launched in 11 countries, were announced at the end of November. Customers could create their own Hub shoe model by connecting ...
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Café Noir is using images of a Brazilian fashion model,...
Café Noir is using images of a Brazilian fashion model, Christopher Meireles, to support its line of men's shoes, launched in 2002
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The NBC Sports commentators reporting on the Super Bowl, the...
The NBC Sports commentators reporting on the Super Bowl, the annual NFL championship held last Sunday, wore Fratelli Rossetti shoes, chosen by the network's stylist, Amy Acton, a fan of the brand
