All Marketing articles – Page 27
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News briefs
Prada announced that the Golden Gate Yatcht club has accepted...
Prada announced that the Golden Gate Yatcht club has accepted that its Luna Rossa sailing boat take part in the America's Cup scheduled in San Francisco in 2013. Luna Rossa's backing yatch club is Circolo della Vela Sicilia based in Palermo. Luna Rossa has signed a cooperation agreement with Emirates Team ...
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The German Design Council has given the 2012 Silver Prize...
The German Design Council has given the 2012 Silver Prize for product design to the “Mountain” model from Ricosta's children's shoe collection, joining 25 other brands in the category such as BMW, Daimler, Ricoh, Audi and Grohe
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News briefs
Fratelli Rossetti took the opportunity of Milan's Fashion Week to...
Fratelli Rossetti took the opportunity of Milan's Fashion Week to hold its second Masters' Hands photo exhibition at the two-century-old Serbelloni Palace. The photographs, by the Italian photographers Giovanni Gastel, 56, and his nephew, Guido Taroni Gastel, 23, related tradition and innovation. Subjects included a pasty chef, a milliner and ...
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News briefs
Mario Moretti Polegato, inventor, founder and chairman of Geox, has...
Mario Moretti Polegato, inventor, founder and chairman of Geox, has been elected by a jury to be the “personality of the year” at Mapic, the international market for retail real estate. Polegato will be awarded with the prize during the Mapic awards ceremony at the Palais de Festivals in Cannes ...
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News briefs
The traditional Micam Awards went last month to the buyers...
The traditional Micam Awards went last month to the buyers of Zum, the leading department store in Moscow, and to Luisa di Roma, an Italian shoe retailer that launched an e- commerce platform ten years ago. Among many other types of products, Zum sells some 50,000 pairs of shoes per ...
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News briefs
Richter, the Austrian shoe brand for children, has relaunched the...
Richter, the Austrian shoe brand for children, has relaunched the brand, starting with a new market presence at this year's GDS fair in Düsseldorf. The new image of the brand can be summed up with the slogan ‘fashion, function, fun' and includes not only a new collection, but also a ...
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News briefs
The factory of Fagus-Grecon at Alfeld, near Hanover, which was...
The factory of Fagus-Grecon at Alfeld, near Hanover, which was designed by Walter Gropius, has been placed on Unesco's list of World Heritage sites. In addition to many other operations, Fagus is a leading German developer and producer of scanning systems and footwear lasts.
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News briefs
The first edition of Expo Riva Schuh India, held July...
The first edition of Expo Riva Schuh India, held July 28-30, brought in 4,670 visitors, according to Riva del Garda Fierecongressi, the organizer of the event. Attendees came from North America, Brazil, Colombia, France, Germany, Italy, the U.K., Malaysia, Pakistan, the Palestinian territories and the United Arab Emirates, along with ...
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News briefs
The Portuguese shoe industry association, Appicaps, will organize for the...
The Portuguese shoe industry association, Appicaps, will organize for the first time a collective exhibition at the 14th Dongguan China Shoes, China Shoetec fair next Nov. 1-3. In total, more than 100 international brands will exhibit at the autumn fair including Brunate, Emozioni, Tatuaggi and Hayzek. A “brand trade match” ...
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News briefs
Skechers has renewed its marketing agreement with the American reality...
Skechers has renewed its marketing agreement with the American reality TV star Brooke Burke, who will star in its new TV ads for new Skechers products, such as Shape-ups Liv, a lightweight addition to its popular toning line, and Skechers Resistance ProSpeed, a performance running shoe. The new deal runs ...
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News briefs
Upon approval by the country's trade development agency, Pakistan will...
Upon approval by the country's trade development agency, Pakistan will host a new leather event next January. The Pakistan Leather Show is expected to take place the third week of January in Lahore, arranged by the Pakistan Tanners Association in conjunction with the Pakistan Leather Garments Manufacturers & Exporters Association ...
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A total of 450 brands will exhibit at the Mess...
A total of 450 brands will exhibit at the Mess Around shoe show in Paris on Sept. 4-6, slightly down from 460 a year ago, but there will be a dozen new brands of children's shoes
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News briefs
P2i, which makes ion-mask nanocoating for water repellency, was named...
P2i, which makes ion-mask nanocoating for water repellency, was named the Most Innovative Company in Europe and the 2011 International Business Awards, taking home an International Stevie Award. The Stevie Award is named after the Greek word meaning “crowned,” and the honor goes to a company that has excelled globally. ...
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News briefs
Tom Brady, the NFL quarterback for the Super Bowl-winning New...
Tom Brady, the NFL quarterback for the Super Bowl-winning New England Patriots, will be the new face of Ugg Australia's men's collection. The footwear and lifestyle brand signed a four-year deal with Brady, who will bring his own ideas to the design of Ugg's new men's collection, due out next ...
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News briefs
The magazine Ladies' Home Journal has awarded Crocs with its...
The magazine Ladies' Home Journal has awarded Crocs with its “Do Good” stamp, indicating that the footwear company works to make the world a better place. Specifically noted was Crocs Cares, the company's corporate social responsibility program, which tries to help children and families in depressed communities or areas affected ...
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News briefs
The chamber of commerce for the area around Arzignano, in...
The chamber of commerce for the area around Arzignano, in Northern Italy, has announced a project to make the Chiampo valley “green.” The valley is the home of 860 leather businesses with 10,000 employees and sales of €3 billion a year. The chamber said that exports had fallen by nearly ...
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News briefs
World Leather has announced that Heller-Leder, a German company, is...
World Leather has announced that Heller-Leder, a German company, is global Tannery of the Year. It won the competition from the European region, and then beat out the other regional winners: Nakara of Namibia for Africa; Coming Indústria e Comércio de Couros or Brazil for the Americas; Xing Ye Leather ...
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News briefs
Renzo Rosso, owner of Diesel and its parent company, Only...
Renzo Rosso, owner of Diesel and its parent company, Only the Brave, has indicated that he may be willing to sponsor the restoration of the famous Rialto Bridge in Venice. The project echoes the highly publicized investment of Diego Della Valle, president of Tod's, in the restoration of Rome's Coliseum.
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News briefs
High school students, faculty and staff have been invited to...
High school students, faculty and staff have been invited to participate in Famous Footwear's “Step It Up for Your School” promotion, which kicked off this week in the U.S. They were asked to submit essays on the retailer's Facebook page about how they would improve their schools if they had ...
