All Marketing articles – Page 28
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Bernard Arnault, who has become the wealthiest person in France...
Bernard Arnault, who has become the wealthiest person in France as the major shareholder, chairman and chief executive of LVMH, has received the French Legion of Honor
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Zappos' latest ad campaign bares it all – literally. Shot...
Zappos' latest ad campaign bares it all – literally. Shot outdoors in New York, the campaign features naked models jogging, hailing taxis and playing Frisbee. Created by Mullen, the campaign will take the form of digital ads, videos, magazine print ads and quick response codes.
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Tod's has restyled its corporate website, www.todsgroup.com. The overhaul has...
Tod's has restyled its corporate website, www.todsgroup.com. The overhaul has changed the site from a static and somewhat uninspiring outfit into something more modern and elegant, bearing the brand's brown and orange colors.
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The NAC Breda football club in the Netherlands is going...
The NAC Breda football club in the Netherlands is going to be sponsored from the next season on by Patrick, the sports brand owned by the Belgian Cortina group. However, Patrick has been replaced by an Italian company, Royal Sport, as the kit supplier for Rayo Vallecano, a football club ...
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Pikolinos' Maasaï project is a nominee for “best brand for...
Pikolinos' Maasaï project is a nominee for “best brand for sustainable development” in this year's Global Fashion Awards organized by WGSN. The project is a line of shoes and bags whose sales go toward the Masai people in Kenya. In 2010, a school was built for 400 students in the ...
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Crocs sponsored a beach soccer tournament during the last weekend...
Crocs sponsored a beach soccer tournament during the last weekend in Berlin. The company has been the main sponsor of the event, which took place in the big O2 World arena in Berlin. In order to create awareness of the event, Crocs designed a small mannequin made of the croslite ...
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Thirty of the best Olympic sailors have joined Team Sperry...
Thirty of the best Olympic sailors have joined Team Sperry in a sports marketing initiative by Sperry Top-Sider. The World Champions come from Croatia, France, the U.K. and the U.S., in a sign of Sperry's bid to expand internationally. They made their debut last week at the Skandia Sail for ...
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Geox has announced a new sponsorship contract with Max Biaggi,...
Geox has announced a new sponsorship contract with Max Biaggi, the 2010 Superbike champion
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Görtz is giving a scholarship to two talented ballet students...
Görtz is giving a scholarship to two talented ballet students in Hamburg
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Apiccaps, the Portuguese shoe industry association, claims that its new...
Apiccaps, the Portuguese shoe industry association, claims that its new blog for shoes and accessories, Portuguese Soul, has become a success in the last two months, with more than 11,000 visitors from all over the world consulting the site. Using only the English language, it showcases the latest trends in ...
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W.L. Gore & Associates ranked ninth on this year's list...
W.L. Gore & Associates ranked ninth on this year's list of Best Workplaces in Europe. Microsoft took first place on the list. A total of 1,380 companies in 16 countries participated in this year's competition, 10 percent more than last year.
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Sarenza.com, the French online shoe shop, which is getting about...
Sarenza.com, the French online shoe shop, which is getting about 6 million unique visitors per month, is launching a new section on hot styles and trends
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El Naturalista is donating €7,329 to relief efforts in northeastern...
El Naturalista is donating €7,329 to relief efforts in northeastern Japan, the area hardest hit by March's earthquake and tsunami, from donations from an online campaign it started in April
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Timberland said it will plant one tree in Haiti for...
Timberland said it will plant one tree in Haiti for every response to its “Virtual Forest” application on Facebook, up to a target of one million trees. Planting trees in the Dominican Republic, Beijing, Madrid and other locations is also part of the initiatives that will be taken by Timberland ...
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FitFlop has an exclusive deal to market its Maryano range...
FitFlop has an exclusive deal to market its Maryano range of sandals through the Net-a-Porter website. Selling for £95 (€109-$155) per pair, the sandals are manually beaded by the women of a South African cooperative, Wola Nani, who suffer from HIV/AIDS. Net-a-Porter will donate 20 percent of the profits to ...
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Skechers is receiving a beating from bloggers in the wake...
Skechers is receiving a beating from bloggers in the wake of its new Shape-ups campaign for girls. The ads show animated girls getting excited about the “extra height and bounce” that they get by wearing the shoes. The ads also feature cartoon boys dressed as fast food and snack food, ...
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Dearfoams, the line of slippers marketed by R.G. Barry, has...
Dearfoams, the line of slippers marketed by R.G. Barry, has agreed to become the official footwear sponsor of the World Series of Poker (WSOP), the big poker tournament in Las Vegas, for this year and next. The brand will provide thousands of pairs of slippers during the competition, which starts ...
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Naya and Nordstrom are wrapping up their program to plant...
Naya and Nordstrom are wrapping up their program to plant a tree for every pair of Naya shoes purchased at Nordstrom or Nordstrom.com. The goal was to plant 5,000 trees for Earth Day for Plant-It 2020, a nonprofit group founded by the late singer John Denver. Naya, a Brown Shoe ...
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Fratelli Rossetti is organizing an exhibition of pictures taken by...
Fratelli Rossetti is organizing an exhibition of pictures taken by Ferdinando Scianna, a photographer of the agency Magnum, at its store on rue Saint Honoré in Paris until May 15. The exhibition, called “Masters' Hands,” features photographies focusing on manual gestures. It was already held in Milan during the Fashion ...
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Deichmann.de has received a prize at a German online retailing...
Deichmann.de has received a prize at a German online retailing convention
