All Marketing articles – Page 29
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News briefs
Fly London has won a prize for the “Best Enterprise...
Fly London has won a prize for the “Best Enterprise Solution” from Retail Technology Europe. The Portuguese brand got the prize because of the implementation of an intelligent RFID system that allows customers to try out a pair of shoes virtually in a store, visualizing his or her own image ...
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News briefs
Footwear, gastronomy and tourism from the region around Venice are...
Footwear, gastronomy and tourism from the region around Venice are again presenting a joint image for a campaign involving this time 1,200 shoe shops in Germany, Austria, Belgium and the Netherlands. Promotional leaflets, USB sticks and POS material provided by Italy's Consorzio Maestri Calzaturieri del Brenta and Veneto's tourism board ...
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News briefs
After relaunching the Salamander brand in the shoe care segment...
After relaunching the Salamander brand in the shoe care segment last year, Melvo is introducing a new look for its Woly brand for its 80th birthday, including a new logo featuring its birthdate and, from next autumn, a new website. Thanks in part to the start-up of new subsidiaries in ...
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News briefs
Fornarina launched an interesting viral advertising campaign to support the...
Fornarina launched an interesting viral advertising campaign to support the renovation of its 13-year-old store in Bologna, which has reopened with a more dynamic urban design. In addition to fliers, it sent out an e-card good until April 17 giving customers the right to get a special gadget and a ...
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News briefs
OeTZI3300, a 2-year-old California sneaker company, has created a short...
OeTZI3300, a 2-year-old California sneaker company, has created a short video called “Summer Lovin” to help promote its spring and summer collections. The film, directed by Stephen Buckley, features Oetzi the Iceman and a summer romance. It can be viewed at the brand's website, Oetzi3300.com.
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News briefs
Louis Vuitton will take part in the renovation of Padiglione...
Louis Vuitton will take part in the renovation of Padiglione Venezia, an exhibition hall built in 1932 in the gardens of the Biennale in Venice, in view of the next international art exhibition starting on June 4 and ending Nov. 27. Vuitton plans to open a store in Rome at ...
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News briefs
Teva has a new initiative out, Pair for a Foot,...
Teva has a new initiative out, Pair for a Foot, in which the company will contribute to protecting one linear foot of global waterways for each pair of Teva shoes or sandals sold in 2011. It is working with nonprofit groups dedicated to clean water, including the Ocean Conservancy and ...
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News briefs
Skechers Entertainment, a division of Skechers USA, is launching a...
Skechers Entertainment, a division of Skechers USA, is launching a comprehensive global licensing campaign for its original branded content and characters. Paul Flett, senior vice president of global licensing for Skechers, will spearhead the program. “Zevo-3” is one of the properties driving this new initiative. It was the first originally ...
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News briefs
Birkenstock USA has launched an advertising campaign that will see...
Birkenstock USA has launched an advertising campaign that will see its ads in more publications than ever, as part of the company's efforts to pursue outdoor and specialty running markets. The campaign focuses on four market segments: health/wellness, recovery, active/outdoor and fashion. In addition, the company is sponsoring numerous events, ...
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Short stops
Mike Vallely, the skateboarder known as Mike V., has rejoined...
Mike Vallely, the skateboarder known as Mike V., has rejoined Airwalk as an endorser and to assist in designing limited-edition products for the brand's 25th anniversary footwear collection
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News briefs
Gabor is hitting the waves with its first TV campaign...
Gabor is hitting the waves with its first TV campaign in Germany since 2005. Adressing women between the ages of 25 and 40 with an “irresistible” claim, the campaign will run on three channels between the end of March and the end of April.
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News briefs
Britain's Florida Group is investing heavily in an integrated trade...
Britain's Florida Group is investing heavily in an integrated trade and consumer campaign to mark the 75th anniversary of production in Norwich of its Van Dal brand of women's shoes. The first national TV campaign for the brand will start on March 28 and carry on for four weeks until ...
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News briefs
The ART Company is involving fine arts students in Madrid...
The ART Company is involving fine arts students in Madrid and Bercelona in a “Shoestorming” contest for the craziest ideas to illustrate its advertising campaigns for the spring/summer 2012 season. They are being asked to create an object or a sculpture reflecting the qualities of ART shoes, such as flexibility, ...
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News briefs
Ahnu Footwear, a Deckers brand, has partnered with OnlineShoes.com to...
Ahnu Footwear, a Deckers brand, has partnered with OnlineShoes.com to raise money for the Breast Cancer Fund. In March, for every pair of Numentum women's shoes that are sold at the website, Ahnu will donate $5 to the charity, with a goal of $100,000. In April the effort expands to ...
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News briefs
The Hamm Reno Group launched a new TV advertising campaign...
The Hamm Reno Group launched a new TV advertising campaign in Germany and Austria last month, with three surprising spots aimed at young women, men and children. In one of them, a woman tries on a pair of high-heeled shoes and finds herself suddenly dancing in a disco, only wake ...
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Short stops
Bally launched a new website last Feb. 7, with a...
Bally launched a new website last Feb. 7, with a new application for computer tablets and a better online shopping platform
