All Marketing articles – Page 3
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News briefs
Clarks pick Cat Burns as brand ambassador
Clarks has chosen the 23-year old British singer Cat Burns as its latest brand ambassador. She will promote the Torhill ankle boot that channels “the legendary cool of the Clarks Wallabee mixed with chunky, ‘90s-inspired Big Gripper soles to create new icons for the future”.
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News briefs
Church’s launches a capsule collection for Miu Miu
Miu Miu has entered into a collaboration with Church’s. Both brands are part of the Prada Group. The collaboration infuses “the formality of the heritage brand with the free spirit the Miu Miu name represents,” the group said in a statement. The capsule collection Church’s X Miu Miu includes two ...
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News briefs
Shakira becomes global brand ambassador for Ipanema
Shakira, the Colombian singer, is the new global brand ambassador for Ipanema’s Sempre Nova collection, starting with next year’s spring/summer collection. Ipanema, a brand of women flip flops, sandals and slides, is owned by the Brazilian footwear manufacturer Grendene. “This collection, recently launched worldwide, resonates with people from diverse ...
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News briefs
Deichmann releases podcast following the journey of a shoe
The German shoe retailer Deichmann is releasing a podcast following the journey of the shoe, from idea to sale. The podcast title “From Head to Shoe” was chosen by Deichmann employees. In a German-language interview format, host Donya Farahani will take listeners chronologically through the individual areas of the ...
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News briefs
Heydude has new content creator partner
Casual footwear brand Heydude has announced a partnership with content creators Dude Perfect. In what is a long-term partnership, the American sports and comedy group Dude Perfect will work in lockstep with Heydude on upcoming brand campaigns and creating bespoke content for the brand. The five members of Dude Perfect ...
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News briefs
Havaianas renews eyewear license with Safilo
Alpargatas, the Brazilian footwear group, has renewed the license agreement between its brand Havaianas and the Italian eyewear manufacturer Safilo. Under the agreement, Safilo has the right to design, produce and distribute frames for corrective eyewear and sunglasses under the Havaianas brand until Dec. 31, 2028. Safilo first announced its ...
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News briefs
Loewe was the hottest brand in Q2
Loewe was the hottest brand in the world in the second quarter of 2023, according to the The Lyst Index. “One of the oldest luxury houses, under creative director Jonathan Anderson the Spanish brand has undergone a renaissance, climbing 13 places over the last 12 months to take the number ...
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ArticleVans replaces The Vault with OTW by Vans as its new top product category
Vans has unveiled its new top category called OTW by Vans. The VF Corp. brand explains that it is a “new platform where the brand’s most elevated product expressions and brand experiences come together with the innovators of art, design, style, skate culture and entertainment.” As a result, the previous ...
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News briefs
Hoka launches a global campaign
Hoka, a division of Deckers Brands, has launched Murmuration, a global brand campaign spanning owned media, out-of-home, CTV, digital and paid social, running on Meta, Snapchat and TikTok. The campaign builds on the brand’s Fly Human Fly creative platform launched last year and is the brand’s most extensive global integrated ...
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ArticleHooijer Group launches advertising campaign for Heydude brand
The Dutch distribution and wholesale company Hooijer Footwear Group has launched a wide-ranging advertising campaign to promote the American shoe brand Heydude, which it distributes in the Benelux, Germany and Austria. The campaign – which will span across television and print – will focus on the brand itself, not ...
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News briefs
Clarks appoints Martine Rose as guest creative director
Clarks has appointed Martine Rose as its first-ever guest creative director. She has designed three pairs of shoes for the British brand that will be available from March 2024. Rose, 42, is a British-Jamaican menswear designer and founder of the Martine Rose label. In 2018, she released a collaboration with ...
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News briefsWhite Mountain and Cliffs in licensing deal with Iconic Footwear
White Mountain and its sister brand Cliffs by White Mountain have signed a licensing agreement with Iconic Footwear for the distribution of slippers, hanging flip flops, aqua socks and water shoes for women, men and kids. This new collections will mark White Mountain and Cliffs’ first foray into new product ...
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News briefs
Ted Baker in licensing agreement with Aldo
The American brand management company Authentic Brands Group (ABG) signed a long-term licensing agreement regarding the Ted Baker brand with the Aldo Group, a Canadian fashion retailer and wholesaler. Under the ageement Aldo will take on design, production and distribution of Ted Baker footwear and handbags at wholesale throughout ...
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News briefs
Keds launches brand refresh and product expansion after Designer Brands takeover
Keds has engaged into a brand refresh, with an updated logo in a new blue hue, and launched three new upgraded sneaker styles priced between $50 and $80. The upgraded styles are The Court, The Platform and The Mini. The news comes after the brand was bought by Designer Brands ...
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News briefs
Crocs expands partnership with designer Salehe Bembury
Crocs and industrial designer Salehe Bembury announced a two-year partnership in which the visionary designer will serve the brand as creative director of the Crocs x Pollex Pod collection. He will work with the team to further develop his signature Crocs Pollex design and incorporate new silhouettes and colorways into ...
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News briefs
Skechers enters a new fashion collaboration
Skechers has teamed up with style icon Diane von Furstenberg of luxury fashion brand DVF for Skechers first-ever footwear and apparel collab. Skechers x DVF features Furstenberg’s signature prints and bold colors and launches with the Endless Kisses capsule featuring the DVF “Lips” print. The collection aims to reflect ...
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News briefs
Skechers picks Myleene Klass as brand ambassador
Skeckers has signed on the musician, presenter and entrepreneur Myleene Klass as ambassador for the brand’s footwear and apparel offering across the U.K. and Ireland.
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News briefsHeydude unveils new logo and look
After being acquired by Crocs for $2.5 billion earlier this year, the casual footwear brand Heydude has on July 11 unveiled a new logo via its social media accounts that was co-determined by the brand’s fans through focus groups in the U.S., a consumer survey and discussions in online forums. ...
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News briefsHoka launches a new global marketing campaign
Hoka, a division of Deckers Brands, is launching a new global brand platform, Fly Human Fly. With the brand’s most comprehensive globally integrated marketing campaign to date, Hoka invites runners of all abilities to experience running as a place of joy, optimism and unlimited possibilities. Fly Human Fly is designed ...
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News briefs
Gordon & Bros in license deal with Baldessarini
The men’s fashion brand Baldessarini has inked a long-term license deal with German shoe manufacturer Gordon & Bros for the development, production and sale of a men’s footwear collection. The first step in the partnership is a collection targeted at the premium market segment, focusing on formal business shoes ...
