All Marketing articles – Page 4
-
ArticleUin enters a collaboration with London’s National Gallery
Uin started a collaboration with London’s National Gallery to renew the brand’s shoes using designs inspired by masterpieces housed in the museum. The deal for the Spanish brand to acquire the creative rights, excluding China, for the new “A Timeless Journey” collaborative collection that features art pieces by era-defining impressionist ...
-
News briefs
Naturalizer partners with the designer Tracy Reese
Naturalizer, founded in 1927 with the ambition to design shoes specifically for women, and Tracy Reese, an American designer who launched her namesake fashion brand in 1996, jointly launched the “Hope for Flowers” footwear collection. The limited single run collection will range in price from $110-$148 a pair. The collection ...
-
News briefs
Veja cooperates with luxury brand Mansur Gavriel
French shoe brand Veja has collaborated with Mansur Gavriel, the New York-based luxury shoe and bag brand, on a fresh take on Veja’s Campo sneaker. The classic Campo has been re-imagined in an array of Mansur Gavriel’s signature bright colors. Mansur Gavriel explained that each Veja x MG sneaker was ...
-
News briefs
Skechers signs a collaboration with Martha Stewart
Skechers is partnering with Martha Stewart for a multiplatform commercial and marketing campaign across the U.S. and Canada. She will promote the U.S. footwear company’s Memory Foam and Arch Fit collections. Stewart, an American self-made billionaire, joins a team of Skechers ambassadors including the singer Willie Nelson, fitness gurus and ...
-
News briefs
Diadora and Ducati announce multi-year deal
Diadora and Ducati have announced a multi-year sponsorship agreement that includes clothing and footwear for the team. As the technical partner and official supplier for the Ducati Lenovo Team, Diadora will provide clothing, accessories and footwear for all occasions during the championship, including travel and representation, all activities on the ...
-
News briefsTimberland’s icon boot heads into the metaverse
Timberland, a VF Corp. brand, has entered the metaverse with a digital gaming experience called “TimbsTrails.” “TimbsTrails provides a unique and fun platform to celebrate the footwear innovations and cultural moments that have shaped our past, and to explore our collective journey into the future,” said Chris McGrath, VP of ...
-
News briefs
Puma to release collection with Minecraft
Puma is releasing a streetwear collection co-branded with Minecraft, the video game produced by Mojang Studios, a division of Xbox Game Studios, itself owned by Microsoft.The Puma x Minecraft range will include T-shirts, hoodies, trousers and Puma’s Suede shoe, all sized for both children and adults. It is due for ...
-
News briefsCher is the new face of Ugg
Ugg has chosen Cher to feature in its latest marketing campaign. The brand dispatched Neil Favila to the singer’s house in Malibu, California, to photograph her while she meditated, watched movies and discussed her values and social causes. Cher donned Ugg’s Classic Mini and Coquette for the occasion. ...
-
News briefs
Francesco Russo to create a capsule with Charles de Vilmorin
The Italian shoemaker Francesco Russo, which is a supplier of the Italian fashion house Salvatore Ferragamo, has teamed up with the French designer Charles de Vilmorin to create a capsule of five shoe styles. The collection, retailing from €595 to €1,500, will be available on Francesco Russo’s website and at ...
-
News briefs
Skechers renews eyewear license with Marcolin
Skechers renewed its license agreement with the Italian eyewear manufacturer Marcolin for the design, production and worldwide distribution of sunglasses, optical frames and kids’ eyewear under the name of the American footwear brand. The partnership was extended to Dec. 31, 2024. Corrective eyewear sold under the Skechers brand is available ...
-
News briefs
Vans to stream its Musicians Wanted concert
Vans will be streaming a concert for the 2021 Vans Musicians Wanted competition, scheduled for Sept. 22. Musicians from the Americas, Europe and Asia-Pacific will be competing to win products from Vans and Kramer, contracts for global music distribution, and playlisting on Spotify and Apple Music.The finalists will be performing ...
-
News briefs
Texon to focus on ProWeave at Lineapelle
Texon will focus on its recently launched ProWeave jacquard weaving technology at the forthcoming Lineapelle and A+A trade shows. At Lineapelle, being held from Sept. 22 to 24, just after the Micam trade show, in Milan, the company will also display Ecoline insoles; BioForm heel counters, and Sportflex Eco ...
-
News briefs
Ara Shoes launches premium partnership program
The German shoe company Ara Shoes has rolled out a premium partnership program in a bid to strengthen its relationship with brick-and-mortar retailers. It is offering select retailers additional perks and special services, including discounts, POS and VM support, access to exclusive product releases and participation in events. Ara ...
-
News briefs
Golden Goose celebrates 20 years with a skate bowl in Venice
According to FashionNetwork.com, Golden Goose recently celebrated its 20th anniversary in Venice. For the occasion the Italian brand of distressed sneakers and streetwear brand took a 13-year-old wooden skate bowl – kept until then inside a former cinema in Milan – and had it floated to the Venetian lagoon, where ...
-
News briefs
Bally signs up Johnny Huang as global ambassador
Bally has signed up Chinese actor and model Huang Jingyu, also known as Johnny Huang, as the face of its autumn/winter campaign and as its brand ambassador. It is the first time a Chinese person is the global ambassador for the brand. In China, the Swiss company has 60 stores ...
-
News briefs
Saucony unveils Run It Local campaign to support running retailers
Saucony is launching a new initiative, Run It Local, to support specialty running retailers. The €335,000 campaign will run from July to September with various activities across Saucony’s EMEA territories. Beginning with a drive to access runner-reach, a geo-targeted social media burst and digital ads will highlight the benefits of ...
-
News briefs
Safety Jogger signs 3-year sponsorship with cycling team
Safety Jogger, a brand of safety shoes and equipment owned by the Belgian footwear trading company Cortina, has signed a three-year sponsorship deal with the Deceuninck-Quick Step cycling team. The partnership will run from 2022 to 2024 and the brand’s logo will be one of the official shirt sponsors of ...
-
News briefs
Havaianas sells five NFTs
Havaianas, the flip-flop brand owned by Alpargatas, has sold its first five NFTs (non-fungible tokens), all designed by Adhemas Batista, an artist who hails from São Paulo but lives in Los Angeles. Grouped under the general title Felicidade (Happiness), the blockchain-bound pieces of digital art sold in exchange for the ...
-
News briefs
Zalando expands its loyalty program with early access
Zalando is adding what it calls “assortment-related benefits” to its loyalty program, Zalando Plus. The first is Plus Early Access, which, as the name suggests, provides program members – initially in Germany – with early access to new products. And the first product being offered under the new scheme is ...
-
News briefs
Puma and Deichmann launch a joint campaign
Puma and the German retailer Deichmann have launched the #WhateverSuitsYou campaign, which features the American singer Bebe Rexha. The campaign targets women and advocates to wear fashion that suits you. It is accompanied by a capsule collection comprising two sneaker models and three bags. The products are priced between €14.99 ...
