All Marketing articles – Page 6
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News briefs
Tamaris launches international marketing campaign
Tamaris, the shoe brand owned by the Wortmann group, has launched an international online marketing campaign under the hashtag #weristjulia (#whoisjulia). Julia is one of the most common first names in Europe among people aged 20 to 39. Tamaris estimates that 17 million women in Germany wear Tamaris shoes and ...
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Ugg's new campaign
Ugg has introduced its “Ugg Collective” campaign for spring/summer 2020, with photographs by Frederic Auerbach shot at the Eric Lloyd Wright House in the Californian resort of Malibu. Featured in the campaign are Dominique Crenn, who runs the restaurant Atelier Crenn in San Francisco and is the first female American ...
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The Federation of Spanish Footwear Industry (Fice), the Spanish National...
The Federation of Spanish Footwear Industry (Fice), the Spanish National Association of Footwear Commerce (ANCC) and the Association of Footwear Merchants of Madrid (ACC) came together last month to request the immediate withdrawal of an ad campaign by PortAventura World. The company, which operates three theme parks near Barcelona, was ...
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Görtz has relaunched its digital corporate identity with new features...
Görtz has relaunched its digital corporate identity with new features and simplified processes for people to apply for jobs. Site responsiveness, as well as a redesigning of HR processes, which are now run by Softgarden, were the priorities for the German shoe retailer, which recently launched a revamped transactional website. ...
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Europe's largest shoe retailer, Deichmann, and Wortmann have been judged...
Europe's largest shoe retailer, Deichmann, and Wortmann have been judged to be among the 445 best companies in Germany for employee training. Deichmann has a corporate policy that treats its 16,000 employees as the most important partners in the company. It offers opportunities for personal development to its staff: employees ...
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Lloyd has won HashMag's blogger award for its biker boot...
Lloyd has won HashMag's blogger award for its biker boot for women made of buffalo leather with decorative elastic lacing elements
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Stephen Galloway, an American choreographer and former main dancer at...
Stephen Galloway, an American choreographer and former main dancer at the Frankfurt Ballet, choreographed Salvatore Ferragamo's newest advertising clip. The clip features five models – Nataliya Bulycheva, Imari Karanja, Songhwa Oh, Liam Kelly and Alton Mason – wearing the brand's footwear, clothes and accessories.
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News briefs
Ara Shoes' new collection of 13 different shoes and bags...
Ara Shoes' new collection of 13 different shoes and bags will be introduced to the market via a marketing concept known as the brand's “360 Degrees” campaign. The campaign will include a TV star, Frauke Ludowig, who will serve as the image of the brand. As 2020 begins, Ara will ...
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News briefs
The latest Social Innovation Tournament, held in Dublin and sponsored...
The latest Social Innovation Tournament, held in Dublin and sponsored by the European Investment Bank, has named its finalists. Zouri Shoes, the Portuguese company that develops ecological and vegan footwear, has won second-best project of the year in the circular-economy category, beating many of the 200 other proposals from all ...
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Crocs has made the Indian actress Priyanka Chopra Jonas one...
Crocs has made the Indian actress Priyanka Chopra Jonas one of the global brand ambassadors for its four-year-old “Come as You Are” campaign, which urges people to be comfortable in their shoes. Other actresses on that list include Zooey Deschanel of the U.S., Suzu Hirose of Japan, Kim Sejeong of ...
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Marita Moreno, the Portuguese brand of footwear and fashion accessories,...
Marita Moreno, the Portuguese brand of footwear and fashion accessories, emerged victorious at the second edition of the “Brand, Sustainability and Business” awards at the Momad Madrid show. The jury recognized Marita Moreno's image, design, raw materials and social responsibility. The brand is now guaranteed a stand at the next ...
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To celebrate its 20th anniversary, Thierry Rabotin – Parabiago Collezioni...
To celebrate its 20th anniversary, Thierry Rabotin – Parabiago Collezioni has invited their customers to enter a contest to “Design your Thierry Rabotin” shoes. The company says that the product must guarantee a “Thierry Rabotin experience,” under which women of all ages refuse to sacrifice comfort in the name of ...
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Lidl, the German food discounter, has launched its first sneaker...
Lidl, the German food discounter, has launched its first sneaker model, limited to 400 pairs. The sneaker – designed in blue, yellow and red, the corporate colors of Lidl – was not available for purchase at Lidl's stores. Instead, Lidl launched a marketing stunt to boost awareness of the sneaker. ...
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Tamaris, the shoe brand owned by the Wortmann group, will...
Tamaris, the shoe brand owned by the Wortmann group, will be the official partner of Miss Germany 2020 competition and is launching a big media campaign via print and social-media channels
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Skechers has received the Best Brand of the Year award...
Skechers has received the Best Brand of the Year award from the German Schuhkurier magazine
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News briefs
Högl, the Austrian shoe brand, recently invited seven fashion bloggers...
Högl, the Austrian shoe brand, recently invited seven fashion bloggers to Vienna. Each chose a model from the new autumn/winter shoe collection at Högl's flagship store in the Austrian capital, and Högl representatives then accompanied them on a trip through the city, showing them various settings for photo shoots with ...
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Clarks has recruited the actors Freida Pinto and Alexander Skarsgård...
Clarks has recruited the actors Freida Pinto and Alexander Skarsgård for its autumn/winter marketing campaign. Pinto and Skarsgård will be the first celebrities to endorse the British shoe brand. According to Tara McRae, Clarks' chief marketing officer, they were “organic choices to serve as the faces of our campaign, given ...
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Rita Ora is the new brand ambassador for Deichmann and...
Rita Ora is the new brand ambassador for Deichmann and the face of its 2019/20 autumn/winter brand campaign. The “Rita Ora for Deichmann” collection has 40 women's shoe models and will be available in select stores as well as via Deichmann's online store from August.
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Vans has signed on as presenting sponsor for the 2019...
Vans has signed on as presenting sponsor for the 2019 International Surfing Association (ISA) World Surfing Games (WSG) in Miyazaki, Japan, which will take place on Sept. 7-15. Alongside sporting competitions, the WSG will feature during the opening weekend a two-day Surf Festival, showcasing Japan's surfing culture and lifestyle. The ...
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News briefs
Dune, the British shoe retailer, says it has generated incremental...
Dune, the British shoe retailer, says it has generated incremental revenues of £4.4 million (€4.9m-$5.5m) in the past three and a half years by delivering “the right message, for the right person, at the right time” through personalized ads. Working with a personalized digital marketing provider, Conversant, the retailer has ...
