All Marketing articles – Page 8
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News briefs
In celebration of his 40-year career, Manolo Blahnik was named...
In celebration of his 40-year career, Manolo Blahnik was named a Luxury Legend at this year's Walpole British Luxury Awards, on Nov. 19. Alison Loehnis, president of Net-a-Porter and Mr Porter, was named a Luxury Leader. Founded in 1992, Walpole is a non-profit “official sector body” representing 210 luxury brands ...
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News briefs
Dragon, the Formula E (electric) auto-racing team, will now be...
Dragon, the Formula E (electric) auto-racing team, will now be known as Geox Dragon, thanks to a new long-term agreement with the Italian shoemaker. Geox will be supplying the Dragon team with outerwear and, of course, footwear. The Geox sole, with its heat- and humidity-reducing membrane, will be put to ...
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News briefs
The Lorenz Shoe Group has received the prestigious Austrian Hermes...
The Lorenz Shoe Group has received the prestigious Austrian Hermes prize for economic achievement in the “successful family enterprise” category. It was founded by the Högl and Lorenz families in 1982, but the Högl family withdrew in 2000, with the Lorenz and Bachmaier families taking over all the shares and ...
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News briefs
On Dec. 9-10, for the 45th anniversary of its famous...
On Dec. 9-10, for the 45th anniversary of its famous Yellow Boot, Timberland will be hosting an exhibition at the Vinyl Factory in London. On display will be collaborative designs with Stüssy, Supreme, Off-White, Opening Ceremony, OVO and Pharrell Williams as well as a 45th-anniversary limited-edition boot, which will go ...
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News briefs
Geox has recruited an Italian freestyle windsurfing champion, Riccardo Marca,...
Geox has recruited an Italian freestyle windsurfing champion, Riccardo Marca, as the new brand ambassador for its “Geox Next Generation” project. The brand is recruiting young, talented Italian athletes whose lifestyle and passion for sport reflects a pursuit of freedom and wellbeing, and Marca, aged 23, is the first to ...
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News briefs
Birkenstock was awarded with a Silver Dolphin in the category...
Birkenstock was awarded with a Silver Dolphin in the category of corporate online media and “webisodes” at this year's Cannes Corporate TV & Media Awards. It came in second position in this category out of six winners from five countries. Birkenstock portrayed customers in several episodes for its magazine, which ...
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News briefs
Cityschuh, a German shoe retailer founded in 1978 with seven...
Cityschuh, a German shoe retailer founded in 1978 with seven points of sale in Bavaria, won the Micam Award for best foreign buyer. Three stores specialize in high-end shoes and three others offer mid-range footwear. The seventh store handles entry-level footwear and has a bigger floor space of about 700 ...
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News briefs
Nike came in 17th position in the annual ranking of...
Nike came in 17th position in the annual ranking of the 100 strongest global brands compiled by Interbrand. Its brand strength increased by 11 percent this year to $30.1 billion. The only other sports brand in the chart was Adidas, whose brand value rose by 17 percent to $10.8 billion, ...
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News briefs
Vans is partnering with Wrangler for a pair of denim...
Vans is partnering with Wrangler for a pair of denim jeans, a jacket, a skirt and a backpack, which is now available on Wrangler's e-commerce site. Both brands belong to VF Corporation, which recently announced its decision to create a separate structure for its denim brands.
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News briefs
Puma has teamed up with Karl Lagerfeld to create an...
Puma has teamed up with Karl Lagerfeld to create an exclusive capsule collection featuring items for both men and women. The focus of the collection is Puma's Suede 50 sneaker, which celebrates its 50th anniversary this year. The collaboration on the shoe has resulted in two different unisex styles inspired ...
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News briefs
Prada has revived its Linea Rossa collection of sports clothing...
Prada has revived its Linea Rossa collection of sports clothing and footwear, first launched in 1997, putting its thin red line on more competitively priced and more contemporary garments with high-tech features for a younger clientele. Some of the items are meant for skiing and or snowboarding. The collection is ...
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Short stops
Converse has partnered with Bershka, one of the retail chains...
Converse has partnered with Bershka, one of the retail chains of the Inditex group, for an exclusive capsule collection of sneakers and clothing that is also being offered at Asos, Zalando and SSG.com
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News briefs
A former Puma endorsee, Kylie Jenner has announced that she...
A former Puma endorsee, Kylie Jenner has announced that she was switching Adidas, to help market the Falcon sneaker. The reality TV personality shared the news on social media, wearing a pair of Falcons, part of the Adidas Originals range. Jenner's switch to Adidas reunites the family: Kendall Jenner, Kylie's ...
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News briefs
Schuhe24, the online marketplace for independent shoe retailers, will launch...
Schuhe24, the online marketplace for independent shoe retailers, will launch its first private label for women, called Franz Ferdinand, in time for the spring/summer 2019 season. Consumer prices for the collection, which is made up of 50 shoe models, including fashion and comfort shoes, range from €40 to €90. In ...
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News briefs
Birkenstock will tell a series of “Birkenstories” through its digital...
Birkenstock will tell a series of “Birkenstories” through its digital channels during the coming autumn/winter season. The campaign will focus on seven German and national personalities to portray the diversity and authenticity of the brand. The British photograph Jack Davison has travelled around the world to take pictures of them ...
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News briefs
Tamaris has enlisted Nazan Eckes, a well-known German TV moderator,...
Tamaris has enlisted Nazan Eckes, a well-known German TV moderator, as its testimonial for its autumn/winter 2018/19 Heart & Sole line of high-heel shoes. The digital and print campaign will kick off in September. On July 4, during the Berlin Fashion Week, Tamaris organized an event on the rooftop of ...
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News briefs
Stuart Lamb has been honored with the Lifetime Achievement Award...
Stuart Lamb has been honored with the Lifetime Achievement Award at this year's Drapers Footwear Awards. He has been heading up the 130-year-old family business, William Lamb, for the past 52 years, working together with his brother David until his death in 1982. The British company is one of the ...
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News briefs
Under the slogan #beautifulsince1838, Peter Kaiser relaunched its brand image for...
Under the slogan #beautifulsince1838, Peter Kaiser relaunched its brand image for this year's autumn/winter advertising campaign. The slogan refers to the heritage of the German shoe manufacturer and aims to reflect the new image of the company under the new management of Stefan Frank. Born in Pirmasens, he worked locally at ...
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News briefs
Dockers will have a new booth at the Expo Riva...
Dockers will have a new booth at the Expo Riva Schuh show starting on Saturday. The stand will be bigger than before. Its design was already adopted by Gerli, which owns the rights to the brand in Europe, for the presentation of its product range at the most recent Panorama ...
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News briefs
The Worshipful Company of Cordwainers has named Barbara Fidler, a...
The Worshipful Company of Cordwainers has named Barbara Fidler, a student at the London College of Fashion, National Footwear Student of the Year 2018. The award was open to footwear students at De Montfort University, University of Northampton, and London College of Fashion, which are the three British universities that ...
