All Marketing articles – Page 9
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News briefs
Richter, the Austrian brand of children's shoes, has re-launched its...
Richter, the Austrian brand of children's shoes, has re-launched its corporate website, richter.at. Visitors can check out Richter's products with 360-degree visibility and search for their availability in their favorite stores. The website is also linked with Facebook and Instagram to provide information on new collections and styles.
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News briefs
Pentland Brands has announced the launch of an in-house brand...
Pentland Brands has announced the launch of an in-house brand building academy for its new marketing and creative staff. Pentland, a British family-owned business, is the parent company of well-known sporting brands like Speedo, Berghaus and Kangaroos. It is also the licensee of Ted Baker footwear and has a joint ...
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News briefs
Lumberjack made its debut in the Moto GP on March...
Lumberjack made its debut in the Moto GP on March 18 in Losail, Qatar, at the opening race of this year's Moto GP championship. On that occasion, the brand introduced its new testimonial, Franco Morbidelli, who was also making his debut in the Moto GP category. Morbidelli was the European ...
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News briefs
Xsensible's Stretchwalker model earned the “Gouden Schoen” prize for the...
Xsensible's Stretchwalker model earned the “Gouden Schoen” prize for the second time in a row from the ANWR-Garant buying group. Recognition for the Dutch company's balance-point sole suggests that stylish wellness shoes are gaining traction with consumers and retailers.
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News briefs
Gore-Tex has enlisted a Norwegian singer and composer, Sigrid, as...
Gore-Tex has enlisted a Norwegian singer and composer, Sigrid, as its new brand ambassador. It says it selected her to appeal to a younger and more urban consumer target. The 21-year-old artist, who won this year's BBC Sound Award, recently participated in the launch of the Gore-Tex Infinium range of ...
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News briefs
Skechers was honored as Ladies Brand of the Year for...
Skechers was honored as Ladies Brand of the Year for the second year in a row in the British Footwear Industry Awards. Among other honors, it was also praised as Leader in Customer Service for the first time.
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News briefs
Birkenstock was christened “Brand of the Year” and awarded the...
Birkenstock was christened “Brand of the Year” and awarded the “Excellence in Design” prize for sandals for the second year in a row in the 19th annual Plus Awards, organized by the American industry magazine Footwear Plus.
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News briefs
Zappos has announced a multi-year partnership with Caesars Entertainment to...
Zappos has announced a multi-year partnership with Caesars Entertainment to open a theater in Las Vegas, starting with a total rebranding of The Axis, a 7,000-seat live venue on Las Vegas' Strip - the famous stretch of South Las Vegas Boulevard where many of the largest hotels and casinos are ...
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News briefs
San Marina, the French retail banner, which is part of...
San Marina, the French retail banner, which is part of Vivarte, has announced that it is redesigning its marketing and communication brand strategy, in collaboration with Paris-based agency Australie. The new brand identity, which will debut with the spring-summer 2018 campaign, shows characters representing different styles, in order to highlight ...
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Short stops
Helly Hansen is helping to support a scholarship that will...
Helly Hansen is helping to support a scholarship that will allow outdoor enthusiasts to participate in a polar training course run by a polar explorer, Eric Larsen, on Lake Winnipeg in Canada in January
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Short stops
Ortovox has released a new film that illustrates the...
Ortovox has released a new film that illustrates the origin and the values of the brand
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Short stops
Mammut has launched a new transactional website for consumers in...
Mammut has launched a new transactional website for consumers in the U.K.
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News briefs
Bruno Magli, the Italian luxury shoe brand, was one of...
Bruno Magli, the Italian luxury shoe brand, was one of the sponsors of this year's Beach Polo World Cup in Miami, the world's largest beach polo tournament, which was held on the sands of South Beach on Jan. 6-7. The event saw the participation of top polo players such as ...
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Short stops
Vibram's wrap-around sole, the Euroshiki, has won two design awards...
Vibram's wrap-around sole, the Euroshiki, has won two design awards in Italy and China
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Short stops
The super model Bella Hadid will again be the ambassador...
The super model Bella Hadid will again be the ambassador for Giuseppe Zanotti's spring/summer 2018 campaign
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News briefs
Kavat has capped off a strong year by taking the...
Kavat has capped off a strong year by taking the Best Retail Concept of the Year award at the Habit Fashion Awards. The jury announced the decision at the event in the Cirkus in Stockholm in November. The Swedish shoe company's stores have a convincing straightforward, minimalist concept that exemplifies ...
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News briefs
The Portuguese Footwear Association (Apiccaps) has presented its new communication...
The Portuguese Footwear Association (Apiccaps) has presented its new communication campaign for 2018. The campaign will feature seven young models, and will use a more youthful language, to offer a refreshed look and to reach a new generation of consumers. The campaign also uses cross-references to other sectors of the ...
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News briefs
Ralph Rieker has collected yet another award to add to...
Ralph Rieker has collected yet another award to add to his already bulging display cabinet. In November, the 57-year-old president of Ricosta was honored with the business medal from the state of Baden-Württemberg for his outstanding entrepreneurial achievements and his service to the local economy. Presenting the award, the State ...
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News briefs
For the first time, the Pentland Group has won the...
For the first time, the Pentland Group has won the Best UK Family Business of Excellence award from Ernst & Young as part of its 2017 Entrepreneur of the Year Awards. Founded in 1932, Pentland is a third-generation family-owned company that employs 28,000 people across 20 countries. It has received ...
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News briefs
The management of Expo Riva Schuh made a visit to...
The management of Expo Riva Schuh made a visit to Stockholm on Oct. 13 to collect information on the local market as part of its Expo Riva Schuh Around the World program. The next edition of the show, scheduled for Jan. 13-16 in Riva del Garda, will have more than ...
