Vida Shoes signs a licensing agreement for Merrell, Saucony kids footwear

WOLVERINE-WORLDWIDE-INC.1

Wolverine Worldwide has inked two new global licensing deals as part of its strategic evolution into a brand-focused growth entity. Vida Shoes International will take on the role of global licensee for Merrell and Saucony kids footwear under the first agreement. This partnership grants Vida rights to these products across ...

SIGN-IN if you are already a subscriber of Shoe Intelligence.

barrier_image_SI

Subscribe today

Your membership benefits:

  • Unlimited access to shoeintelligence.com - all insight, analysis and statistics 24h/day available online
  • Our executive edition of Shoe Intelligence (Digital Edition) - the must-read for all decision-makers in the industry
  • Weekly E-mail Briefing from the Chief Editor with the lastest analysis and most important industry developments
  • Case studies and best practices on business challenges
  • Guest chronicles, interviews, insights from industry experts and leaders that are shaping the future of the industry
  • Unlimited access to shoeintelligence.com - all insight, analysis and statistics 24h/day available online
  • Powerful search and access to over 16,500 articles and analyses in the archive
  • Personal library to save articles and track your key content
  • Organisation-wide access across offices, people and devices

To continue reading this article REGISTER NOW